Product Marketing Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Opswat Full time $40,000 - $80,000 per year

The Position

As a Product Marketing Manager at OPSWAT, you will help bridge our product innovation with customer adoption and market success. In this high-impact, cross-functional role, you will work closely with Product, Sales, and Marketing teams to support product launches, GTM strategy, and revenue-driving initiatives. This is an excellent opportunity to grow from execution into strategic product marketing leadership.

What You Will Be Doing

  • Product Launch & Release Support: 
    • Partner with Product Management to support new product and feature releases.
    • Assist in executing go-to-market (GTM) plans by developing messaging, managing launch deliverables, and supporting coordinated cross-functional activities.
  • Sales Enablement & Revenue Support: 
    • Create and maintain key sales tools such as battlecards, training materials, presentations, videos, and product briefs.
    • Ensure Sales is equipped to position our products effectively and close deals confidently.
  • Campaign & Demand Support: 
    • Collaborate with the broader Marketing team to support product-focused campaigns, webinars, and digital programs that drive pipeline and customer engagement.
  • Product Messaging & Positioning: 
    • Help translate product capabilities into compelling customer value.
    • Work on messaging frameworks that support both marketing and sales efforts, aligned with real-world customer needs.
  • Product Evangelism & Demo Experience: 
    • Contribute to product demos and technical storytelling.
    • Help maintain demo assets and support field teams in delivering value-based demonstrations to prospects and partners
  • Market Insights & Competitive Landscape: 
    • Support research and analysis of industry trends, customer needs, and competitive positioning to inform GTM strategy and messaging.

What We Need from You 

  • 4+ years of experience in technical product marketing, product management, or sales engineering in enterprise software or IT security. 
  • 2+ years of hands-on experience using and installing SaaS, Cloud products.
  • 2+ years of IT industry experience-preferably with hands-on experience using technologies, B2B business
  • Strong preference for applicants with hands-on experience handling and supporting internal/external educational programs, demos, PR activities. 
  • A knack for using new software tools from video screen-capture and editing to collaboration software, and more. 
  • Passionate about groundbreaking technology, with strong written and verbal communication skills. 
  • Proven ability to apply cybersecurity best practices to real-world use cases; prior domain knowledge of cybersecurity (anti-malware) highly preferred. 
  • Experience establishing value and translating this to effective technology-based demonstration use cases. 
  • Ability to effectively articulate and showcase technology with flair, and to different types of audiences. 
  • Self-starter who truly enjoys working in a fast-paced, innovative software company. 


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