Product Marketing Manager
2 weeks ago
The Position
As a Product Marketing Manager at OPSWAT, you will help bridge our product innovation with customer adoption and market success. In this high-impact, cross-functional role, you will work closely with Product, Sales, and Marketing teams to support product launches, GTM strategy, and revenue-driving initiatives. This is an excellent opportunity to grow from execution into strategic product marketing leadership.
What You Will Be Doing
- Product Launch & Release Support:
- Partner with Product Management to support new product and feature releases.
- Assist in executing go-to-market (GTM) plans by developing messaging, managing launch deliverables, and supporting coordinated cross-functional activities.
- Sales Enablement & Revenue Support:
- Create and maintain key sales tools such as battlecards, training materials, presentations, videos, and product briefs.
- Ensure Sales is equipped to position our products effectively and close deals confidently.
- Campaign & Demand Support:
- Collaborate with the broader Marketing team to support product-focused campaigns, webinars, and digital programs that drive pipeline and customer engagement.
- Product Messaging & Positioning:
- Help translate product capabilities into compelling customer value.
- Work on messaging frameworks that support both marketing and sales efforts, aligned with real-world customer needs.
- Product Evangelism & Demo Experience:
- Contribute to product demos and technical storytelling.
- Help maintain demo assets and support field teams in delivering value-based demonstrations to prospects and partners
- Market Insights & Competitive Landscape:
- Support research and analysis of industry trends, customer needs, and competitive positioning to inform GTM strategy and messaging.
What We Need from You
- 4+ years of experience in technical product marketing, product management, or sales engineering in enterprise software or IT security.
- 2+ years of hands-on experience using and installing SaaS, Cloud products.
- 2+ years of IT industry experience-preferably with hands-on experience using technologies, B2B business
- Strong preference for applicants with hands-on experience handling and supporting internal/external educational programs, demos, PR activities.
- A knack for using new software tools from video screen-capture and editing to collaboration software, and more.
- Passionate about groundbreaking technology, with strong written and verbal communication skills.
- Proven ability to apply cybersecurity best practices to real-world use cases; prior domain knowledge of cybersecurity (anti-malware) highly preferred.
- Experience establishing value and translating this to effective technology-based demonstration use cases.
- Ability to effectively articulate and showcase technology with flair, and to different types of audiences.
- Self-starter who truly enjoys working in a fast-paced, innovative software company.
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