Marketing Specialist

Role Overview

Tech Guru - IT for Accounting Firms is looking for a Marketing Specialist to develop, implement, and optimize our marketing strategies, helping to connect us with our target market of accounting firms. This role requires a native-level English speaker with a proven track record in B2B marketing, exceptional creativity, and a love for technology. Success in this role will involve driving demand generation through creative content, digital advertising, conference coordination, and strategic, measurable marketing efforts.

Key Responsibilities
- Target Market Engagement_
- Identify, engage, and qualify accounting firms seeking IT services, scheduling a minimum of ten introductory calls per month with potential clients.
- Use insights and analytics to inform lead generation strategies and ensure alignment with our target market.
- Marketing Strategy Development & Execution_
- Develop and execute a balanced marketing mix, leveraging social media, search engine advertising, and other digital channels to reach key audiences.
- Create, manage, and optimize marketing budgets to maximize return on advertising spend, pivoting quickly with iterative testing and experimentation.
- Content Creation_
- Produce engaging video content and other media that resonate with accounting professionals.
- Regularly update and refresh the Tech Guru website and brand elements to reflect our expertise and commitment to the accounting sector.
- Has experience handling a company website
- Conference & Contractor Coordination_
- Plan and coordinate conference marketing, identify future conferences, and develop comprehensive conference strategies.
- Oversee and collaborate with contractors to ensure timely and effective execution of marketing initiatives.
- Marketing Planning & Goal Achievement_
- Develop and implement a strategic marketing plan that achieves or exceeds target metrics.
- Analyze performance data to refine approaches and meet established objectives consistently.

**Key Success Criteria**
- Schedule a minimum of ten introductory calls per month with qualified accounting firms.
- Achieve target metrics outlined in the marketing plan through effective planning, budgeting, and strategy execution.
- Maintain a high standard of quality and engagement in all content, ensuring alignment with brand standards and relevance to our market.

**Who We’re Looking For**

You’re a strategic, creative, and data-driven marketing professional with a strong background in B2B marketing. You enjoy experimenting with new ideas, thrive in fast-paced environments, and have a love for technology and the accounting sector.
- Experience & Track Record

You have proven success in B2B marketing, ideally with professional services clients, and understand how to balance creativity with metrics-driven planning.
- Communicative & Collaborative

Native-level English proficiency, both written and verbal, is essential, along with excellent communication skills and the ability to work well with cross-functional teams.
- Adaptable & Results-Oriented

You embrace rapid, iterative testing to refine approaches and have a commitment to achieving measurable results in every marketing initiative.

**Commitment to Diversity, Equity, and Inclusion**

Tech Guru - IT for Accounting Firms values diversity, equity, and inclusion. We are dedicated to fostering a supportive and inclusive environment where every team member feels valued, respected, and empowered to succeed. Our commitment to DEI strengthens our team, our culture, and our ability to serve clients effectively.