Product Marketing Manager, Stt

ST Telemedia Global Data Centres (STT GDC) is one of the fastest-growing data centre providers globally, headquartered in Singapore. Since 2014, the company has grown rapidly organically and through investments in market-leading businesses such as GDS and VIRTUS Data Centres, with over 170 data centres across nine markets.

Led by an experienced team, STT GDC brings together colocation facilities built to most stringent industry standards, together with scalable end-to-end data centre solutions, connectivity, support services, and cloud infrastructure solutions. Expanding our global platform and providing data centre solutions with flexible commercial terms are our strategic priority, in enabling our customers a greater access worldwide and ease of deployment.

STT GDC recently entered into a strategic partnership with VNG to develop a new data centre operating platform in Ho Chi Minh, Vietnam. The partnership marks the continuing expansion of STT GDC’s data centre footprint globally, particularly in Asia.

The Product Marketing Manager will be responsible for developing and executing a comprehensive marketing plan to promote the company’s data center services, targeting overseas markets such as the US, Europe, and APAC (mostly) and local big FDI enterprise (smaller part) The role requires close collaboration with the marketing team at the head office in Singapore to ensure all activities align with the company’s branding and marketing guidelines.

The Product Marketing Manager will leverage digital marketing platforms, social media, and both regional and local events to drive lead generation and increase brand visibility in international markets.

**Key Responsibilities**:
**1. Marketing Strategy & Planning**:

- Be responsible for go-to-market strategy, plan and execution for data center services targeting overseas markets (US, Europe, APAC..) & local big FDI Enterprises, etc in alignment with the overall company strategy.
- Work closely with the marketing team in the Singapore head office to ensure all activities comply with the company’s brand guidelines and strategic objectives.
- Conduct market research to identify key industry trends, customer needs, and competitor analysis in the data center sector.

**2. Budget Management**:

- Develop and manage the local marketing budget, ensuring activities align with the overall marketing budget approved by the head office.
- Monitor marketing expenses to ensure maximum ROI while maintaining alignment with head office financial guidelines.

**3. Digital Marketing**:

- Lead digital marketing efforts across platforms (LinkedIn, X and other channels) to reach global audiences.
- Create and manage content (blogs, case studies, white papers) that highlight the company’s data center offerings, aligned with head office branding guidelines.
- Coordinate with the head office marketing team for paid advertising campaigns (PPC, display ads) targeting overseas customers.

**4. Social Media Management**:

- Develop and execute social media strategies (LinkedIn, X and other channels) to engage potential clients from target regions.
- Collaborate with the head office team to ensure social media activities follow corporate guidelines.
- Track and analyze performance, reporting key metrics to both local and head office teams.

**5. Event Marketing**:

- Identify and participate in key regional and international events (conferences, trade shows, webinars) by coordinating with Singapore head office, ensuring alignment in branding and messaging
- Organize local events and workshops that follow corporate marketing standards to engage potential clients within the region.

**6. Content & Collateral Development**:

- Collaborate with the head office marketing team to ensure consistency in messaging and design across all materials.

**Yêu cầu**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in B2B marketing, preferable 2 years in the data center, IT, or cloud services industry.
- Experience in marketing to international audiences (US, Europe, APAC..), local big FDI Enterprises
- Proven ability to work within a corporate structure, adhering to head office guidelines on branding and marketing activities.
- Experience with digital marketing, social media management, and event marketing.
- Skills:

- Strong strategic thinking and planning skills.
- Excellent written and verbal communication skills in English.
- Proficiency marketing automation tools, and social media platforms.
- Ability to work collaboratively with remote teams.
- Attributes:

- Highly organized, detail-oriented, and capable of managing multiple tasks simultaneously.
- Team player with the ability to collaborate effectively with both local and remote teams.