Event Management Lead

2 days ago

Thành phố Hồ Chí Minh, Vietnam Shopee Full time

Department Marketing
- LevelExperienced (Team Lead)
- LocationVietnam - Ho Chi Minh City

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Event Planning & Strategy: Develop and propose event plans tailored to each type of region (e.g. wet markets, bus stations, SPX partners), aligned with branding campaigns.
- Execution and Coordination: Oversee event execution from concept to delivery (venue selection, booth design, staffing, materials), collaborating with internal teams and external vendors.
- Reporting and Evaluation: Summarize post-event results (photos, reach data, engagement metrics, final spending...) and suggest improvements for future executions.
- Budget Management: Manage the event budget and ensure all activities stay within the approved cost range.
- On-site Supervision: Be present at events to lead operations, solve unexpected issues, and ensure brand image is properly represented.
- Do other tasks as assigned by the Company from time to time

**Requirements**:

- Minimum 5 years of experience in a similar role (preferably in FMCG, logistics, agencies, or event/activation companies)
- Strong knowledge of offline event execution in local markets, including on-the-ground logistics and team coordination
- Proven team and multi-task management skills
- Willing to travel frequently for local events throughout Vietnam (South, Central, and North regions)
- Proactive, detail-oriented, quick problem solver
- English fluency and a strong network of local event suppliers is a plus

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