Senior Branding Executive

About the job Senior Branding Executive (Digital & CTR Engagement)

**MAIN DUTIES**:
**1. Developing & execute digital communication plan and activities**
- Formulate and execute comprehensive brand communication strategies to enhance the company's presence in a competitive market.
- Collaborate with cross-functional teams to align brand strategies with overall business objectives.
- Conduct market research and competitor analysis to identify opportunities for differentiation.
- Innovate and propose creative concepts that resonate with the target audience, ensuring a unique and memorable brand identity.
- Oversee the implementation of digital communication plans across various channels.

**2. Managing Digital and Social Channels**
- Identify emerging trends, technologies, and opportunities in marketing that can be leveraged to create value propositions that meet customer insights for each customer segments.
- Develop and execute strategies for INSEE's digital and social media channels to enhance brand visibility and engagement.
- In-house plan and oversee content creation, ensuring it aligns with the overall brand communication plan.
- Monitor and analyze the performance of digital and social campaigns, making data-driven adjustments for optimal results.
- Collaborate with the marketing team and cross function to integrate digital initiatives seamlessly into broader marketing strategies.
- Planning and managing budget spending and performance tracking for in-house digital performance campaign

**3. Ensure brand compliance for INSEE Vietnam**
- Enforce brand compliance standards across all communication materials and messages
- Conduct regular assessment to ensure consistency in branding across different platforms and channels
- Collaborate with internal teams to address any deviations from brand guidelines and implement corrective actions.
- Stay informed about industry regulations and standards to ensure the brand's legal compliance.

**4. Developing & executing Contractor Activation**
- Propose and implement contractor activation programs (Lab2site) to establish a direct connection with the market and end-users.
- Collaborate with cross function teams and customers (Wholesaler and retailer) to ensure seamless execution of activation initiatives and rolling for markets
- Utilize negotiation and persuasion skills to encourage and convince contractor participation and engagement to increase conversion rate from Non-INSEE user to INSEE user
- Analyze the effectiveness of activation programs and make continuous improvements based on feedback and performance metrics as expected

**REQUIREMENTS**:
**1. Educational Qualifications**
- Bachelors degree in marketing, business administration, brand communication, or a related field.
- Proficient in Microsoft Offices

**2. Relevant Experience**
- Proven experience (4+ years) in brand management and digital marketing
- Well experienced in working with advertising agencies
- 1-2 years project management

**3. Leadership Competencies**
- Ability to work collaboratively in a cross-functional team environment.
- Strong project management and organizational skills.
- Results-oriented with a track record of successfully executing branding initiatives.
- Excellent problem-solving and decision-making abilities
- Analytical mindset with the ability to interpret customer data and feedback.
- Excellent communication and presentation skills.
- Project management experience with the ability to lead cross-functional teams.
- Passion for staying at the forefront of marketing trends and emerging technologies.
- Excellent communication and presentation skills.
- Can do attitude & proactive. s
- High responsibility