Senior) Brand Manager

**(Senior) Brand Manager - RIGI - HCM**

**About AstraZeneca and AstraZeneca Vietnam**

**AstraZeneca**

**AstraZeneca Vietnam**

As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 - 2024) with various other industry awards from BritCham, EuroCham, and government agencies.

**What you’ll do**:
**Job Description / Capsule**
- Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
- Building and management P&L of brands/therapeutic area aligned with company objectives.

**Typical Accountabilities**
- Build brand strategies to achieve brand objectives and outcomes (business’s performance, P&L..), including digital plan.
- Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals, including new launching.
- Provide local market insight & ensure local brand strategies.
- Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota - tender building, new market assessment )
- Manage and work with external vendors to create personalized marketing campaigns through Omni-channels.
- Analyse market research, data sources, customer, and market insights to have quick decision in the strategies and execution to adapt the VUCA situation.
- Effectively manage KOLs: engage and leverage KOLs insight and support for brand strategies.
- Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution.
- Effectively manage project scope, budgets, timelines, and deliverables for assigned projects.
- Deliver other task/ cross-functional projects assigned by the company.
- Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
- Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies.

**Marketing strategy**:
1. BRAND STRATEGY: Develops brand narrative and KPIs to set direction and deliver strategy

2. INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic

**Brand Plan Execution**:
1. CUSTOMER: Prioritises customer needs; designs and articulates the value proposition; designs marketing campaign reflecting improvements in the customer journey

2. ENGAGEMENT PLAN: Prepares and executes customer sequence activities and executes campaigns across channels

3. Key EE engagement

4. CONTENT: Build marketing materials that help to deliver brand strategies & help to increase brand competitive advantages & address brand issue (if any).

5. RESEARCH: Applies the latest techniques to deepen understanding of customers and the market, anticipating trends over time

6. BUSINESS ACUMEN: Conducts robust budget planning and operational financial management

**People**:
1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position

2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams

3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high-quality outputs aligned to brand plan both globally and within the US.

**Marketing Functional Capabilities**

**1. CX Mapping, Design & Implementation**: Customer experience mapping and experience design; Service design, launch and scaling; Partner and ecosystem management.

**2. Analytics & Insights**: Understanding market environment; Understanding our customers; Measuring Impact

**3. Strategic Direction & Value Proposition**: Crafting a value proposition.

**4. Content Strategy & Management**: Content Strategy and Experience Planning; Content production and governance; Content deployment and optimization.

**5. Omni