Senior Brand Manager

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam C.A.M Consumer Full time ₫900,000 - ₫1,200,000 per year

Are you a marketing innovator with a passion for beverages? We're on the hunt for an experienced and energetic
**Senior Brand Manager of Bev CAT**
to lead our beverage category's marketing strategy. This is your chance to shape our product portfolio, build a standout brand, and drive consumer love for our drinks Your mission: answer two key questions—"What drinks should we sell?" and "How do we make customers fall in love with them?"

MAIN SCOPE:

**Product Development Execution**

  • Collaborating with cross functions to bring new product ideas to life, particularly in Energy, Nutritional, and Tea lines.
  • From naming and packaging to cost and flavor, every detail is meticulously managed. Comprehensive product launches and lifecycle strategies ensure sustained success or timely improvements.

**Day-to-Day Brand Stewardship**

  • Ensures all marketing materials, from packaging to digital content, align with the Brand DNA and positioning set by the Senior Manager.
  • Regular monitoring of Brand Health Metrics, Market Share, and SKU performance keeps the brand on track toward its goals.

**IMC Campaign Implementation**

  • The role involves crafting detailed media plans and executing Integrated Marketing Communication campaigns, including activations, PR, digital efforts, and trade marketing.
  • Managing external agencies guarantees high-quality outputs while optimizing on-ground activations and point-of-sale marketing.

**Digital & Content Management**

  • The Brand Manager owns social media operations, creating engaging content for platforms like Instagram, TikTok, and Facebook. Smaller influencer campaigns and online community engagement add depth to the digital strategy, while collaboration with the Digital team ensures ad performance is maximized.

**Market Analysis**

  • Synthesizing sales data, consumer insights, and competitor information equips the Brand Manager to support strategic adjustments. This analytical approach ensures the brand remains agile and responsive to market dynamics.

WHAT YOU BRING

  • 10+ years in marketing, with 3-5 years in a leadership role
    in the beverage industry
    .

  • Expertise in 360° Marketing, IMC, and brand building.

  • Strategic thinking, stellar communication, and team leadership skills.

  • Advanced English proficiency.

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