Marketing Activation Specialist

1 week ago

Ho Chi Minh City, Vietnam Talentnet Full time

$2,000 - $2,000
- Services

**RESPONDSIBILITIES**
- Demonstrate understanding of market planning and strategy development process and provide inputs on market industry, financial and sales analysis. Support Channel and Brand Specialist in Formulating annual marketing plan and development of Business Plan and Strategic Network Plan (SNP) _
- Study and comprehend Chevron’s business, operation practices, resources and objective.
- Conduct analysis, studies and research and brainstorming sessions with multiple stakeholders, to draw insights for each market segments and target audience, formulate growth and marketing strategies.
- Participate & support the annual marketing planning process with deliverable of a complete annual marketing plan, which is supported with tactical plans. Gather macroeconomics, local legal and industry trends, market information to support the marketing plan and tactical plans.
- Conduct lookbacks of annual marketing plan, each element programs and align with stakeholders to ensure the shared visions and understanding on the values, pros and cons of each strategies and programs.
- Support the key growth projects which include the participation of multiple business units.
- Review A&SP (OPEX) to be in line with annual marketing plan and LBU situation.
- Provide processes, templates, principles and guidelines for co-workers from multiple business unit.
- Support Brand Marketing in the following areas:_
- Product Launch: Align with sales team on supporting Material & Communication. Follow up with Vendors on quality of materials, brand guidelines, delivery schedule to meet the launch on time.
- Digital: Coordinate with Brand MKT to put up content for promotion program & Activation campaign on social media (Facebook, Zalo) & Website
- Co-ordinating ASP budget.
- Support Channel Marketing in the following areas:_
- Access Chevron systems (SAP, OneData, DMS, Power BI) to input/extract data to serve business purposes as required by brand and Channel specialists.
- Channel branding: provide workshop signage & DIFM training to vendors, distributors, guide vendors and approve layouts, payment supporting claims, audit onsite works, report the signage budget on periodical basis or when required.
- Gather/filter data from sales, propose budget for Customer Reception, Seminars, Segment workshops, Gala Dinner, DSP training and Distributor meetings. Arrange logistics preps for the events and supervise the events.
- Support nationwide and local promotion (LSM) work with preparing products /premium codes in places, track promotion results, solve the issues. Support with POSM procurement; conducting lookback with sales team
- POSM support: liaison with sales and distributors to gather data and arrange the delivery for distributors and customers.
- Demonstrate understanding of market planning and strategy development process and provide inputs on market industry, financial and sales analysis. Support Channel and Brand Specialist in Formulating annual marketing plan and development of Business Plan and Strategic Network Plan (SNP)._
- Participate & support the annual marketing planning process with deliverable of a complete annual marketing plan, which is supported with tactical plans. Gather macroeconomics, local legal and industry trends, market information to support the marketing plan and tactical plans.
- Conduct lookbacks of annual marketing plan, each element programs and align with stakeholders to ensure the shared visions and understanding on the values, pros and cons of each strategies and programs.
- Support the key growth projects which include the participation of multiple business units.
- Review A&SP (OPEX) to be in line with annual marketing plan and LBU situation.
- Support Development of an effective plan for marketing initiatives (e.g., major product changes, multi-media campaign, key customer program, global, multi-geo or multi-market initiatives).
- Support review of annual budgetary requirements to support Sector initiatives and submit as part of the overall planning process.
- Responsible for in country activation of Digital Marketing campaigns. Will team with the regional IF&L Digital Specialists and Customer Experience teams to lead our transition to be Data and Insights Driven and leverage targeted, digital automated Marketing. Ensure marketing effectiveness through deployment of central tools & benchmarks._
- User level support of existing marketing technology tools.
- Provides baseline analytics from marketing technology tools to support business decisions.
- Understands and measures the business value of marketing technology tools in their specialist area.
- May support small projects related to implementation of new marketing tools.
- Uses marketing technology to enable the different sales and marketing processes.
- Executes processes, projects, and campaigns in a digital environment.
- Understands marketing technology requirements for various mediums (websites, social media,

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