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Product Marketing Specialist

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Ho Chi Minh City, Vietnam Zalo Full time

We are seeking a Product Marketing Specialist to join our team and drive the marketing efforts for Zalo Mini App. In this role, you will be responsible for researching market trends, developing industry-specific solutions, and crafting compelling messaging to effectively position our product. You will work closely with cross-functional teams to define marketing strategies, execute campaigns, and monitor performance metrics for optimization.

**What you will do**:

- Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
- Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
- Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
- Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
- Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
- Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
- Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.

**What you will need**:

- Bachelor's degree in Marketing, Business, or related field;
- Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
- Strong analytical skills with the ability to interpret market data and trends;
- Excellent communication skills with the ability to craft compelling messaging for different audiences;
- Experience with inbound marketing strategies and tactics;
- Proficiency in using marketing analytics tools and platforms;
- Ability to work effectively in a cross-functional team environment;
- Self-motivated with a passion for driving results and achieving targets.