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Content Manager

2 weeks ago

Ho Chi Minh City, Vietnam NIC HR Full time

NIC’s Client

**Job Description**:

- Develop and manage the content strategy and calendar for product to deliver brand awareness, traffic growth and engagement
- Executing on innovative, results-driven content marketing campaigns.
- Measuring and optimizing the program based on content performance and campaign results
- Take ownership for all content marketing initiatives to drive brand awareness, engagement, traffic and leads
- Collaborate with other departments to keep a consistent voice for product

**Skills**:

- Proven content creating skills. Outstanding command of Vietnamese language and excellent understanding of best practices in high-quality, impactful copywriting specific to B2C marketing along with the ability to produce and edit copy when needed.
- Skilled in the art of story-telling and clear articulation of business goals behind the creation of content
- Experience managing agency resources such as copy writers, graphic designers and video production agencies
- Project management skills to manage campaign schedules and deadlines across multiple agencies and media tools, high attention to detail.
- A working knowledge of customer journeys and brand personas, and the ability to activate marketing campaigns based on them

**Required skills**:

- BA/BS in Communications, Marketing or equivalent experience - 3+ years of marketing experience - Experience creating printed，electronic and video content - Must be Fluent in English or Chinese