Content Manager

2 weeks ago

Ho Chi Minh City, Vietnam Zalo Full time

As the Content Manager for Zalo Video, you will be play a pivotal role in defining content strategies and captivating campaigns for our 70 million Vietnamese users.

**What you will do**:

- Develop and implement content strategies and creative campaigns that cater to the preference and cultural nuances of our Vietnamese audiences while aligning with Zalo Video's mission and guidelines;
- Develop and maintain a comprehensive content roadmap that ensures consistent delivery of high-quality content to support the product’s goals;
- Collaborate closely with internal cross-functional teams and cultivate strong relationships with external partners such as content creators, MCNs, to drive the planning, coordination, and execution of campaigns and activations;
- Monitor content performance, user engagement, and feedback data to identify opportunities for improvement;
- Utilize data-driven insights to refine content strategies and enhance user experience and platform success;
- Stay ahead of industry trends and explore new initiatives, special pushes to continually enhance the platform’s content offerings.

**What you will need**:

- Bachelor's degree in business, marketing, communications, advertising, or a related field;
- At least 4 years of proven working experience in platform content management and strategy;
- Demonstrate visionary thinking, structured, organized, and experienced in managing projects of varying scales;
- Possess skills in planning, root cause identification, risk mitigation, and process optimization;
- Be data-driven and detail-oriented with an analytical mindset and outstanding communication skills;
- Excellent leadership and teamwork skills, fostering a collaborative and innovative work environment;
- Display enthusiasm, responsibility, result-driven, efficiency and thriving in high-pressure environments;

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