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Content and Marketing Manager

2 weeks ago

Ho Chi Minh City, Vietnam HR2B Full time

**- Responsible for creating, editing, optimizing and localising high quality and engaging marketing content for Vietnam region to drive business success with it.
- Represent Vietnam region to discuss with global marketing team on establishing short-mid
- and long term marketing strategy for the region’s needs.
- Content management
- Develop and implement content strategy in order to drive more interest from targeted audience keeping best search engineer optimization (SEO) practice in mind.
- Review global content issued from head quarter and work with the appointed agency on effective content localisation.

- Work with head quarter and agency to drive the improvement of effective content development process for the region from a focus understanding of keyword and competitive research, audience analysis, external and internal linking and on-page optimization
- Marketing management
- Initiate and lead regional specific marketing campaigns supporting Southeast Asia go-to-market strategy.
- Measure, monitor, report and improve the effectiveness of marketing activities.
- Create useful marketing material.
- Plan, prepare and organize inspiring engaging online/offline event to promote company image and brand experience in freight forwarding industry.
- Proactively and independently work on the area that creating additional value to promote company services and digital platform to more customers.

**Requirements**:

- Bachelor’s degree (or equivalent) in marketing, business, or journalism or communications related field. At least 3-5 years’ experience in content management and digital marketing. Experience in Freight Forwarding / Logistics industry will be a plus.
- Excellent writing skill with proven published content record.
- Excellent communication skill.
- Solid understanding of keyword research and how SEO works, knowledge of using marketing analytical and SEO tool.
- Strong project management and research skills, metrics-driven marketing mind with eye for creativity

**Benefits**:
Contact Information

**Hoang Thi Anh Dao** at this number
**0902345948