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Customer Relationship Management Lead
2 weeks ago
Planning and delivering CRM execution aligning with the CRM strategies across the assigned group brands with a view to retaining existing customers, increasing brand loyalty and expanding the company brand
- Define, implement and manage all member communications with members and customer database
- Collaborate with other stakeholders to lead full campaign process including: Analysis, Planning, Visuals, Execution & Review (report); and ensure delivering the execution of CRM campaigns on time with effectiveness
- Manage growth and overall health of loyalty customer database.
- Build and implement the survey customer’s satisfaction campaigns.
- Manage Hotline to make customer accessibility smoothly.
- Conduct deep-dive analytic and actionable insights of customer behaviors to identify opportunities to improve the campaign performance, customer retention, acquisition, and other desired performances.
**Salary**: 18,000,000₫ - 28,000,000₫ per month
Application Question(s):
- Do you have CRM experience in Food & Beverage?
- Have you ever self-planned and operated a CRM program for any brand before?
**Experience**:
- marketing: 5 years (preferred)
**Language**:
- well in English (preferred)
