Product Marketing Manager Gsa

Crimson Education is a global leader in college admissions, education technology, and student success. With over 1,330 Ivy League offers and 2,140 to the US Top 15, Crimson is the most successful college admissions consultancy in the world. Over the past decade, we’ve grown from a three-person startup to 500+ full-time staff, supported by 2,500+ experts helping students gain admission to top universities including the Ivy League and Oxbridge.

Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we were also recently featured on the front page of the Wall Street Journal. Read the article here.

Crimson’s Graduate School Admissions (GSA) and Career Builder products are specialized programs designed for early
- to mid-career professionals. These services support individuals looking to gain admission to top global MBAs and Master’s programs, or pivot into new careers.

**Role Overview**:
We’re looking for a **hands-on**, **high-ownership** product marketing manager to lead integrated marketing campaigns for Crimson’s Graduate School Admissions (GSA) and Career Builder product lines.

This is a role for someone who **loves building and launching campaigns** from scratch — from copy to creative to calendar. You’ll plan campaigns, create assets, and collaborate with our performance and design teams to drive leads and revenue. You’ll also work closely with sales, product, and local markets to ensure our messaging and campaigns resonate globally and generate new leads.

You’ll report to the **Head of Enrichment Marketing** and work closely with the **Product GM** to align on positioning, priorities, and strategic direction.

**Plan & Execute Campaigns**:
**Understand audience**segments and craft messaging that speaks to their goals and pain points

Ideate and launch **can’t-miss campaigns** — we’re looking for fresh thinking, speed, and relentless execution

Collaborate with local market teams to **adapt campaigns to regional context** and learner profiles

Explore partnerships, collaborations, and non-obvious channels to put GSA** top-of-mind**for ambitious professionals

Align with product and sales teams on offers, timing, and messaging

Brief and collaborate with the Performance Marketing team to launch and track paid campaigns

**Create Campaign Assets & Content**:
Maintain a clear content calendar and version control across all campaign types

Draft high-converting copy, and create structured campaign folders with assets, UTM links, and messaging docs

Lead content development for webinars, ebooks, testimonials, and case studies

Manage creative briefing and review with designers — ensuring speed, clarity, and brand alignment

**Analyze & Optimize**:
**Monitor campaign results**: FTA leads, CPL, MQL-to-SQL, ROAS

Identify and act on underperformance: refresh copy, test formats, re-target audiences

Maintain structured tracking via GA4, Looker/Tableau, and CRM systems

Report key learnings and recommendations in a clear, actionable format

Aim to scale the product and hire support after 6 months of consistent performance

**Key Outcomes (KPIs)**:
MQL-to-SQL conversion rates

FTA leads generated, by campaign and channel

ROI and cost per lead (CPL) against benchmarks

Webinar Registrations SQL

Campaign velocity — on-time delivery, iteration, and reporting

**What you’ll bring**:
3+ years of end-to-end multi-channel campaign creation — including copy, creative, and channel strategy

Comfortable working with performance marketers, designers, and product/sales

Strong copywriting instincts and ability to turn insight into action fast

Experience in education, coaching, admissions, or B2C lead-gen funnels preferred

**Nice to have**:
Experience marketing to MBA/Master’s/early-career professionals

Background in content, paid social strategy, or webinar production

Experience across the US market

Experience with GA4, Looker, or other reporting dashboards

Privacy know-how.

**Why work for Crimson?**

Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

$1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)

Psychologist on staff

Insightful fireside chats and workshops to help support our high-performing and ambitious team

Radical Candor is a feedback approach we live by

We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you