Customer Product Marketing Manager

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 34 million property seekers to connect with almost 55,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, and Vietnam.

OVERVIEW

Not only do you possess a strong business acumen, but you also have an analytical mind that derives insight from both quals and quants, and question when data does not match anecdotes. You get excited by discussions around pricing and promotions and enjoy finding new avenues to grow revenue. Most importantly, you are a remarkable storyteller who can take complex information and fashion it into relevant materials your customer is excited to read.

If this sounds like yourself, we would love to speak with you

RESPONSIBILITIES
- Connect and collaborate with key business stakeholders in Management Team, Product, Sales, and Marketing to identify, evaluate, and manage product growth initiatives that tie in with business objectives
- Lead the development of comprehensive product marketing strategies to drive user acquisition, engagement, retention and g row business revenue through, but not limited to:

- Analy s e data insights to segment target audiences, develop tailored treatment and oversee experimentation to cater to various stages of the customer lifecycle journey.
- Planning monetisation strategies for our products via targeted promotions and communication to meet revenue target
- Developing compelling product value proposition, key messages, and user case studies, substantiated with researched data findings for creation of multi-channel sales and marketing collaterals
- Working with the internal team to develop integrated marketing campaigns using in-house (e.g. banners, PR articles) or outsourced ad products and ensuring end-to-end fulfilment
- Lead on-ground activation and engagement initiatives to enhance brand positioning and foster stronger client relationships.
- Monitor key performance metrics and leverage analytics to analyse and optimize project performance
- Oversee and guide the data synchronization process, working closely with data engineers to integrate data attributes for effective activation strategies and marketing automation.
- Provide guidance and coaching to team members, fostering a positive and collaborative team environment.
- Oversee the marketing budget and expense forecasting to ensure alignment with financial targets.

QUALIFICATION:

- Degree in Marketing or Business, with specialization in Analytics preferred

**REQUIREMENTS**:

- **Strong business acumen with**7**+ years of experience in monetisation in e-commerce/MNC**
- **Excellent communication skills (written and verbal) in English and Vietnamese, including the ability to manage internal and external stakeholders.**
- Have experience working alongside Sales and Product teams, in a tech and B2C context
- With a proven track record i n developing and executing successful product marketing and monetization strategies.
- Detail-oriented, experience in planning and running projects
- Strong background in marketing communications and project management
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Competent in Excel, PowerPo int, Looker, and SQL

At PG, every Guru is guided by our comprehensive development map, which includes:
**Core Values**
Own It & Deliver It; Respect & Care for Each Other; Have Fun & Celebrate Success
Push Beyond Good; Create What's Next

**Leadership Traits**
Engaging in Courageous Conversations; Embracing Continuous Learning; Fostering Creative Collaborations

PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative a learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.