Beauty & Wellbeing Consumer Market Insight Manager

4 days ago

Ho Chi Minh City, Vietnam Unilever Full time

Job Description:

- Identifying Growth Insights & Opportunities which lead to Transformational Actions
- Distilling insight from primary and secondary research/data to drive growth in the business.
- Build and give a clear point of view from analyses as well as the outcome of research studies. You should then be able to articulate this point of view to key stakeholders and drive recommendations going forward.
- Independently manage conversations with marketers and senior CMI colleagues, to land/persuade on key business recommendations.
- Building knowledge of key markets, the category and consumers to inspire and inform projects; including bringing in and feeding the nuances of the local culture.
- Work closely with agency partners, using various sources of data (includingdigital/social) to identify trends, opportunities and threats.
- Developing your own research skills, making full use of: CMI Portal, CMI Guidelines tools and templates, Training opportunities, coaching/ mentoring from line manager
- Building own understanding of key business processes e.g. Category/brand strategy,
- Integrated Brand Planning (IBP), Innovation and Renovation (IPM), Communication (IBC)
- Be able to work and build a relationship with teams and colleagues within Vietnam Beauty & Wellbeing

Job Requirements:

- Experience of working with continuous research data - retail tracking, consumer panel and tracking data is essential.
- A minimum of 5 years of relevant work experience, ideally with a background in Research / Analytics
- Fluent English (verbal & written)
- Think strategically - ability to design, develop and land research with impact
- Opportunity spotting skills, with data deep diving abilities
- Analytically minded and numerically oriented.
- Capability to derive insights from integration of different data & connecting the dots
- Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
- Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions.
- Good project management skills
- Develop output, which is simple, fact-based rather than fact-filled, focusing onstorytelling, recommendations and impact to get growth

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