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Consumer Insights Manager

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam PepsiCo Full time

Overview:
Lead and shape insights agenda to accelerate snacks business growth ambition for Asia BU with Vietnam as focus market

**Responsibilities**:

- Insight partner to marketing team in delivering AOP (Annual Operation Plan)
- Support category strategy with strong & grounded consumer understanding
- Deliver market analysis to identify & prioritise growth acceleration opportunities
- Lead research projects in strong collaboration with research partner and deliver actionable insights, i.e. brand positioning, comms check & innovation researches
- Utilize and deploy different type of insights tools for analysis, e.g. Nielsen answers, world-panel, BMS and comms tracking dashboard, demand space report & tableau

Qualifications:

- Bachelor’s degree in business, marketing or any other related field
- Strong competence level in design, planning & execution of Insights agenda
- Commercial savvy, build and challenge decision & recommend optimization
- At least 5-6 years of proven insights experiences, esp. within consumer goods industry
- Strong understanding of Asian markets and consumers