Revenue Growth Management Lead

1 week ago

Thành phố Hồ Chí Minh, Vietnam l'Oréal Full time

**About the Role**:
L'Oréal Vietnam is seeking a highly strategic and experienced Revenue Growth Management (RGM) Lead to join our Consumer Products Division (CPD). This critical role is responsible for setting and deploying the comprehensive RGM strategy across CPD, with the ultimate goal of fueling sustainable, profitable growth. The RGM Lead will ensure that RGM principles are fully embedded into the everyday CPD business cycle, driving optimal revenue and margin performance.
**Key Reasons for This Position**:
**This position is essential for**:

- Setting and deploying the overarching RGM strategy within the CPD.
- Ultimately fueling sustainable, profitable growth across the division.
- Ensuring RGM is fully embedded and integrated into the CPD business cycle.

Main Responsibilities, Deliverables, and Contribution to L'Oréal Vietnam:
The RGM Lead will play a pivotal role in shaping the financial success and strategic direction of the CPD by driving robust RGM initiatives.
**1. Set and Deploy CPD RGM Strategy**:

- O+O RGM Strategy: Formulate and implement the CPD Online-to-Offline (O+O) RGM strategy across all revenue levers, defining key performance indicators (KPIs) that contribute to the divisional budget value target and Gross Margin (GM) percentage.
- Tool & Process Deployment: Ensure the effective deployment of all relevant zone and/or global RGM tools and processes. This includes developing locally adapted solutions to guarantee RGM data and insights are of sufficient quality for informed decision-making and are accessible to all stakeholders.
- RGM Process Leadership: Lead and embed RGM processes fully into the CPD business cycle, ensuring multifunctional teams are accountable for resulting plans and outcomes.
- Annual Planning Cycle: Drive the annual value cycle to strategize year+1 value plans across all levers by category.
- Promotional Golden Rules: Define Category Promotion 'golden rules' in collaboration with Category Leaders and Activation Managers, fueled by post-event analysis (PEA) cycles.
- Launch Sizing: Conduct monthly launch sizing meetings, evaluating Recommended Retail Prices (RRPs), GM%, and the weight of launches (SGA).

**2. Valo Performance Tracking**:

- Consistent Tracking: Ensure consistent value tracking and lead the multifunctional review process (KPIs vs. budget) utilizing the Value Cockpit and SGA Report.
- Actionable Insights: Take timely actions to mitigate risks and capitalize on opportunities related to budget performance, working collaboratively with the multifunctional team.

**3. Upskill the Division on RGM Capabilities**:

- Mindset Shift: Drive an RGM mindset and capability shift among all stakeholders within the division through consistent embedding into the CPD business cycle.
- Training & Coaching: Implement local formalized training and/or on-the-job coaching programs.
- Outcome Adoption: Drive the adoption of RGM outcomes with the Commercial team through improved Ways of Working (WOWs).

**Most Important Qualifications, Background, and Experience**:
**Core Skills**:

- Data-Driven Decision Making
- Stakeholder Management
- RGM techniques & tools expertise
- Storytelling
- Business Plan Design
- Engaging in selling to customers/retailers
- Strong change management skills

Proactive and initiative-taking
Strong technical skills
**Experience**: Minimum 7 years of RGM experience.

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