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Pr Manager

2 weeks ago


Hà Nội, Vietnam Savills Vietnam Full time

**POSITION OVERVIEW**:
The PR Manager is responsible for developing and executing strategic public relations and marketing initiatives to enhance Savills’ brand reputation and market presence. This role requires a dynamic and innovative professional with strong leadership capabilities, extensive experience in PR and marketing, and a deep understanding of the real estate industry. The PR Marketing Manager will work closely with senior leadership and cross-functional teams to deliver impactful communications that support the company's business objectives.

**RESPONSIBILTIES**:
1.Strategic Planning and Execution:

- Develop and implement comprehensive PR and marketing strategies that align with Savills’s business goals.
- Define key objectives, KPIs, and metrics to measure the effectiveness of communication campaigns.

2.Public Relations:

- Build and nurture relationships with key media contacts, journalists, and industry influencers.
- Manage media outreach, including drafting press releases, organizing press conferences, and preparing media kits.
- Serve as the primary point of contact for media inquiries and act as the company spokesperson when necessary.

3.Marketing Communications:

- Oversee the creation of engaging and persuasive content for various marketing channels, including digital, print, and social media.
- Ensure consistency in brand messaging and visual identity across all communication materials.
- Develop and manage integrated marketing campaigns to promote Savills' services and offerings.
- Working closely with different stakeholders to ensure marketing activities align with the business' goals

4.Stakeholder Engagement:

- Develop and implement stakeholder engagement plans to protect the company's reputation.
- Provide timely and effective communication during communication issues.

5.Team Leadership and Development:

- Supervise, mentor, and motivate a team of PR and marketing professionals.
- Foster a collaborative and high-performance work environment.

6.Internal Communications:

- Enhance internal communication strategies to improve employee engagement and information dissemination.
- Collaborate with HR to develop communication initiatives that support company culture and employee satisfaction.

7.Event Management:

- Plan and execute corporate events, including product launches, press events, and industry conferences.
- Ensure events are aligned with the company's brand and communication objectives.

8.Market Research and Analysis:

- Stay updated on industry trends, competitor activities, and emerging PR and marketing technologies.
- Use insights to refine and optimize communication strategies.

9.Budget Management:

- Develop and manage the PR and marketing budget.
- Allocate resources effectively to maximize ROI on communication activities.

**REQUIREMENTS**:

- Education: Bachelor’s in PR, Marketing, Communications, or related field.
- Experience: At least 4 years in PR and marketing, preferably in real estate. Proven success in strategy development, media relations, content creation, and team management.
- Skills:

- Leadership and team management.
- Strong media relations, strategic thinking, and crisis communication.
- Proficiency in digital marketing, SEO, analytics, and event management.
- Budget management experience.
- Fluent in English and Vietnamese.
- Technical Skills: Knowledge of PR tools, social media management, and Microsoft Office.