Marketing Manager

**Company Description**

At AI AVATAR, we create intelligent AI companions designed to help users feel happier, more confident, and truly understood. Our AI companions offer emotional support, engaging conversations, and personalized interactions, making every user feel valued and empowered.

Recently, we proudly onboarded football legend Ronaldinho as one of our featured AI companions, allowing fans to interact with their idol like never before. Moving forward, we are expanding our community by partnering with more celebrities and key opinion leaders (KOLs) to bring even greater value to people worldwide.

Join us as we redefine human-AI connections and create a future where companionship and confidence are always within reach.

**About the role**

We are seeking a Marketing Manager who combines strategic thinking, creativity, and executional excellence. You’ll lead initiatives to drive user engagement, retention, and emotional connection with our AI companions—especially those representing high-profile personalities like Ronaldinho and upcoming celebrity partners.

This role sits at the intersection of marketing, product development, and user experience, requiring someone passionate about gaming/sport, storytelling, and community growth.

**Responsibilities**

**Growth Strategy & Market Expansion**

- Direct and oversee growth strategy to strengthen brand presence and user base in _Vietnam_, while identifying expansion opportunities across SEA.
- Lead competitive and market research initiatives to localize campaigns and messaging effectively.
- Guide the development of viral, referral, and affiliate-driven growth loops to scale user engagement and retention.
- Manage integrated marketing campaigns (digital, social, content, influencer) to drive product adoption and user engagement.
- Ensure collaboration across cross-functional teams to maintain consistent brand messaging across all touchpoints.

**Digital Advertising & Performance Marketing**

- Oversee and direct multi-channel digital ad campaign strategy across X (Twitter), TikTok, Instagram, Meta, Google, and YouTube.
- Manage team execution of ad creatives, targeting, and budget allocation to maximize ROI and reduce CAC.
- Lead strategy for A/B testing ad funnels, landing pages, and creative assets across each region.

**Analytics & Optimization**

- Establish and monitor key performance metrics (CPI, CPA, ROAS, LTV, retention, etc.).
- Lead collaboration with product and data teams to implement attribution models and marketing automation tools.

**Product & User Engagement**

- Direct partnership with Product and Design teams to craft compelling user experiences that resonate with fan communities.
- Oversee the design of engagement loops, reward programs, and creative touchpoints that encourage repeat interaction with AI companions.
- Guide analysis of behavioral data and user feedback to enhance emotional and experiential engagement.

**Celebrity & KOL Activation**

- Lead campaign ideation and launch strategy for celebrity/KOL AI companions
- Direct cross-channel activations, PR moments, and fan community engagement.
- Manage collaboration with influencer marketing and PR teams to expand global awareness.

**Community & Brand Growth**

- Oversee and guide the building and nurturing of online communities of users and fans through social media, Discord, and fan platforms.
- Lead identification of cultural trends and engagement opportunities to keep the brand relevant and exciting.
- Direct brand storytelling and voice development that humanizes our AI companions.

**Requirements**:

- **Bachelor’s degree**in **Marketing, Communications**, **Business or Economics** or related field in top universities in Vietnam or in developed countries.
- Minimum of** 5 years** of experience in marketing, preferably in digital products, gaming, entertainment, or consumer tech. Having 2 years experience of team management.
- Have a solid background in the **entertainment industry** (Video games, streaming, Film or TV, Interactive media, Animation, Theater or Live Performance, etc).
- **Passion for Football & Celebrities.** Strong enthusiasm for football and knowledge of football stars and other celebrities/KOLs onboard with AI AVATAR. A deep understanding of sports culture and fandom is a plus. Ability to connect with and engage users who are fans of these personalities.
- Strong understanding of Vietnam’s digital audience, social media behaviors, and influencer ecosystem.
- Proven track record in **campaign management, community growth, and influencer marketing**, **user engagement funnels.**
- Proven ability to engage with customers and** build a loyal community** around a product or service.
- Excellent verbal and written communication skills, with the ability to present complex product ideas and gather feedback effectively.
- Can work under mínimal supervision.
- Ability to multitask.
- Good at time management.
- Excellent Critical Thinking Ability.
- Data-drive