Marketing Manager

**Description**

**ISP Marketing Manager Role Profile**
**ISP Principles**
**Begin with our children and students.**Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
**Treat everyone with care and respect.**We look after one another, embrace similarities and differences and promote the well-being of self and others.
**Are financially responsible.**We make financial choices carefully based on the needs of the children, students and our schools.**
**Learn continuously.**Getting better is what drives us. We positively engage with personal and professional development and school improvement.

**Purpose of Role**:
The Marketing Manager will oversee the planning and execution of marketing strategies to enhance brand awareness and generate leads for the school. This role involves managing marketing campaigns, analyzing effectiveness, and driving quality lead generation through both digital and offline channels.
**Line Manager**:

- Head of School

**Functional**:

- Regional Director of Marketing & Admissions

**Key Responsibilities**:

- ** Marketing Planning and Execution**:

- Lead the annual Marketing planning process to maximize brand awareness and lead generation.
- Drive quality lead generation activities across digital and offline marketing channels.
- Proactively manage the content, media, event, and marketing plans, ensuring alignment with regional brand and editorial guidelines.
- Produce digital and print publications, organizing photography/videography shoots and design/editorial content as needed.
- ** Event Management**:

- ** Plan and Execute Events**: Develop, organize, and oversee marketing events, including open days, Admissions day, community outreach programs, and promotional events to enhance brand visibility and engagement.
- ** Coordinate Logistics**: Manage all event logistics including venue selection, scheduling, budgeting, and on-site coordination.
- ** Vendor Management**: Liaise with external vendors and service providers to ensure the successful execution of events.
- ** Evaluate Event Success**: Analyze the effectiveness of events through feedback and metrics and adjust future event strategies based on insights and results.
- ** Campaign Management**:

- Leverage content, media, and PR opportunities to enhance school visibility and engagement.
- Monitor and analyze the efficiency and effectiveness of marketing activities, adjusting strategies as needed.
- Manage marketing budgets and ensure cost-effective use of resources.
- ** Collaboration and Relationships**:

- Develop and maintain strong internal relationships with staff to support marketing initiatives.
- Represent the school at relevant marketing and outreach events.

**Qualifications**:

- Educated to Degree/Master level.
- Qualification in Marketing or Business-related field.
- Minimum 5 years of experience in a similar role.
- Prior experience in the Education industry is advantageous.

**Language Skills**:

- Excellent command of English and Vietnamese, both written and oral.

***ISP Commitment to Safeguarding Principles**
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
**ISP Commitment to Diversity, Equity, Inclusion, and Belonging