Marketing & PR Executive (B2b, Apac)

**Location: Hanoi**

**Type: Full-time**

This is a hands-on role for someone who is proactive, creative, detail-oriented, and thrives both independently and within a fast-moving team.

Public Relations & Thought Leadership (Earned & Paid Media)
- Develop and execute PR plans aligned with business goals, campaigns, and events.
- Pitch and secure media placements in high-impact outlets (business, tech, BFSI, and retail verticals).
- Build strong relationships with journalists, editors, and media partners.
- Draft press releases, contributed articles, and thought leadership content
- Track and report media coverage for internal stakeholders and marketing use.
- Identify and co-create content with industry associations and partners to amplify reach.

Awards & Industry Recognition
- Research and propose relevant awards aligned with our industry focus (tech, banking, retail).
- Lead the entire award submission process: content creation, stakeholder coordination, and results tracking.
- Integrate award wins into broader PR and marketing campaigns.

Content Marketing & Social Media
- Translate customer insights and industry trends into high-quality content (articles, posts, newsletters).
- Manage the company’s LinkedIn presence: plan, write, schedule, and monitor posts for engagement.
- Collaborate with designers to produce compelling visuals.
- Write and publish monthly newsletters targeting clients and leads.
- Track content performance and deliver regular reports with insights and optimizations.

SEO & Website Content
- Lead SEO strategy to drive visibility, traffic, and lead generation.
- Optimize blog and website content using best practices and target keywords.
- Monitor and report on organic performance metrics (traffic, rankings, bounce rate, conversions).

Event Marketing & Campaign Support
- Support the event team in identifying speakers, partners, and media for SmartOSC-led events.
- Align all event communications with brand messaging and personas.
- Assist in post-event lead nurturing with tailored content flows and follow-up.
- **3-6 years of experience**, preferably in a **PR or communications agency** environment.
- Proven ability to manage PR, content, and social channels end-to-end.
- Strong **content writing and storytelling skills** - crisp, engaging, and B2B-savvy.
- Experience in **SEO content strategy** and website optimization.
- Hands-on exposure to **events and campaign support**.
- Prior experience in **B2B tech, BFSI, or enterprise SaaS** marketing is highly desirable.
- Self-starter with a **positive, can-do attitude**, excellent time management, and team collaboration skills.
- Based in or familiar with the APAC region is a plus.
- At SmartOSC, we offer the best to your values_
- Attractive salary package
- Salary review twice a year
- Flexible working hour
- Premium health care
- Working in One of the largest digital transformation agencies - A professional English environment
- Free English, Japanese, and professional training packages
- Firm’s Certified Qualifications Sponsorship for career development
- Annual company trip inside or outside Vietnam
- Other fun activities: happy hour, quarterly team building, football club, yoga club, swimming club, charity activities, etc.
- Free entertainment parties: Birthday party, Anniversary party, Sum-up Party, Year-End Party, etc.

**Why Join Us?**
You'll be part of a dynamic marketing team shaping the future of AI, digital commerce, and customer experience across the region. This is a unique opportunity to own and drive PR, visibility, and storytelling for a brand with ambitious goals and a collaborative spirit.

Loại hình công việc: Toàn thời gian

Mục lương: 10.000.000₫ - 30.000.000₫ một tháng