Marketing & PR Executive

This is a hands-on role for someone who is proactive, creative, detail-oriented, and thrives both independently and within a fast-moving team.

**RESPONSIBILITY**

**Public Relations & Thought Leadership (Earned & Paid Media)**

- Develop and execute PR plans aligned with business goals, campaigns, and events.

- Pitch and secure media placements in high-impact outlets (business, tech, BFSI, and retail verticals).

- Build strong relationships with journalists, editors, and media partners.

**Draft press releases, contributed articles, and thought leadership content**

- Track and report media coverage for internal stakeholders and marketing use.

- Identify and co-create content with industry associations and partners to amplify reach.

**Awards & Industry Recognition**

- Research and propose relevant awards aligned with our industry focus (tech, banking, retail).

- Lead the entire award submission process: content creation, stakeholder coordination, and results tracking.

- Integrate award wins into broader PR and marketing campaigns.

**Content Marketing & Social Media**

- Translate customer insights and industry trends into high-quality content (articles, posts, newsletters).

- Manage the company’s LinkedIn presence: plan, write, schedule, and monitor posts for engagement.

- Collaborate with designers to produce compelling visuals.

- Write and publish monthly newsletters targeting clients and leads.

- Track content performance and deliver regular reports with insights and optimizations.

**SEO & Website Content**

- Lead SEO strategy to drive visibility, traffic, and lead generation.

- Optimize blog and website content using best practices and target keywords.

- Monitor and report on organic performance metrics (traffic, rankings, bounce rate, conversions).

**Event Marketing & Campaign Support**

- Support the event team in identifying speakers, partners, and media for SmartOSC-led events.

- Align all event communications with brand messaging and personas.

- Assist in post-event lead nurturing with tailored content flows and follow-up.

**Requirements**:
- 3-6 years of experience, preferably in a PR or communications agency environment.

- Proven ability to manage PR, content, and social channels end-to-end.

- Strong content writing and storytelling skills - crisp, engaging, and B2B-savvy.

- Experience in SEO content strategy and website optimization.

- Hands-on exposure to events and campaign support.

- Prior experience in B2B tech, BFSI, or enterprise SaaS marketing is highly desirable.

- Self-starter with a positive, can-do attitude, excellent time management, and team collaboration skills.

- Based in or familiar with the APAC region is a plus.

**Benefits**:

- At SmartOSC, we offer the best to your values_

- Attractive salary package

- Salary review twice a year

- Flexible working hour

- Premium health care

- Working in One of the largest digital transformation agencies - A professional English environment

- Free English, Japanese, and professional training packages

- Firm’s Certified Qualifications Sponsorship for career development

- Annual company trip inside or outside Vietnam

- Other fun activities: happy hour, quarterly team building, football club, yoga club, swimming club, charity activities, etc.

- Free entertainment parties: Birthday party, Anniversary party, Sum-up Party, Year-End Party, etc.