Growth Marketing Manager
3 days ago
**Key Responsibilities**
- Execute growth marketing strategies to drive acquisition and conversion across digital channels.
- Collaborate with GPMSS to manage and optimize performance marketing campaigns, including SEO and paid media (search, display, social)
- Analyze campaign performance, identify insights, and implement data-driven optimizations to maximize ROI.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Work closely with the Agency team to ensure effective lead distribution and lead performance optimization
- Collaborate with regional and local stakeholders on initiative co-creation and delivery.
- Oversee marketing automation and CRM strategies to enhance customer lifecycle engagement.
- Monitor industry trends and competitor activities to identify new growth opportunities.
**Required Qualifications**:
- Bachelor’s degree in Marketing, Business, or related field.
- 8+ years of experience in growth or performance marketing, preferably in life insurance or financial services, or Performance Marketing Agency
- Strong command of English (written and verbal).
- Ability to work independently and effectively engage with multiple stakeholders.
- Proficiency in analytics tools (Google Analytics, Data Studio) and marketing platforms (Adobe, Salesforce, or similar).
- Excellent analytical, strategic thinking, and project management skills.
**When you join our team**:
- We’ll empower you to learn and grow the career you want
- We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team, we’ll support you in shaping the future you want to see.
**About Manulife and John Hancock**
**Manulife is an Equal Opportunity Employer**-
**Working Arrangement**
In Office
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