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Assistant Marketing Manager

2 weeks ago

Ho Chi Minh City, Vietnam Informa Markets Full time

Company Description

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets**.** These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

**Job Description**:
As the Assistant Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good attendance and attendees’ experience.
- Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign
- Be familiar with digital marketing esp in areas of SEO, SEM, Google Adwords and Google Display Network strategies
- Management of websites and execution of enewsletters, as well as using analytics to improve the marketing campaigns
- Market/list research to build a hygienic and healthy database
- Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show and on-site, as well as the compilation of statistics and audits
- Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events
- Work with trade media and partners such as trade associations to extend promotional reach
- Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership
- Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours
- Onsite event management including but not limited to
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes
- Management of social media sites such as Facebook and Linked In

**Qualifications**:

- At least 5 years of working experience in the related field is required for the position
- Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
- Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)

Additional Information