Trade Marketing Manager/Assistant Manager

2 days ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Hayat Full time

Are you looking for an exciting challenge where you can contribute your expertise & develop a young business and make a mark in your career in the Fast-moving Consumer Goods & and Health Care industry? Join us at Hayat - the global top 4 Baby Diaper and Tissue manufacturer.

General Information:

  1. Job Title
    : Trade Marketing Manager
  2. Reporting to
    : Vice President
  3. Subordinate
    : 1 Trade Marketing Senior Specialist
  4. Working Location
    : Viettel Tower, Ho Chi Minh City

Job purposes
:

Be the key connect of category for GT channel, own trade promotion & channel strategy. You are primarily responsible for implementing and reviewing Trade Strategies and plans to drive category winning at POP based on shopper insights.

Responsibilities:

  • Develop and implement trade programs to optimize reach and coverage within the channel.
  • Lead execution of monthly trade promotion plans for Nationwide, based on agreed process, volume and trade investment targets, trade guidelines, trade promotion strategy, and brand operating plans.
  • Plan and execute new launch (concept sales, planning, deployment, and execution)
  • Evaluate plans that provide actionable tactics for improvement.
  • Review the trade plans to align with the Brand/Category strategy. Manage and track Key Performance Indicators (KPI) with Marketing and Sales.
  • Analyze sales performance and evaluate the efficiencies of channel activities to react with market changes/ needs or competitor's threats.

Requirements:

  • Bachelor's Degree in Business Administration, Marketing, or a closely related field.
  • From 7 years of trade marketing experience for GT channels in FMCG, especially in Milk/Diapers industry with 1-2 years of experience in Manager/Assistant Manager level.
  • Own strong analytical thinking, planning skills, and problem-solving skills.
  • Own positive thinking, open-mindedness, and enthusiasm.
  • Good communication in English and Vietnamese.


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