Marketing & Outreach Specialist

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Shelby Global Vietnam Full time

**Company Description**

**Shelby Global**is a leading headhunting firm with offices in Vietnam and India, delivering end-to-end solutions across recruitment, training, and HR strategy. We work with fast-growing startups, mid-sized companies, and multinationals across 10+ countries, helping them build high-performing teams with speed and precision.

**What sets us apart?** A sharp focus on value-based hiring, customized training programs, and a people-first approach grounded in real business outcomes. At Shelby, we don't just fill roles—we build talent ecosystems that scale.

Our Website:
**About the Role**

We’re looking for a dynamic and driven **Marketing & Outreach Specialist** to join our growing Vietnam team at **Shelby Global.** This role bridges content marketing and business development — perfect for someone who understands storytelling and knows how to turn that into strategic B2B leads.

You'll be working on:

- Building Shelby’s brand presence across digital platforms (LinkedIn, blog, social media)
- Generating, nurturing, and converting leads through outreach and content campaigns

This is not a siloed marketing job. It’s a strategic role for someone who thrives in both the creative and the commercial sides of B2B marketing.

**What You’ll Be Doing**

**Content Marketing & SEO Optimization (60%)**
- Plan and manage the content calendar across LinkedIn, blog, and social media, aligning with Shelby’s brand and business goals
- Conduct basic keyword research to align content with relevant search intent and SEO objectives
- Manage the WordPress website: publish blog content, update landing pages, and make minor content adjustments as needed
- Ensure all digital content is well-formatted, mobile-optimized, and aligned with Shelby’s tone, brand voice, and SEO best practices
- Work closely with SEO vendors to plan and produce search-optimized content that improves Google rankings
- Use analytics tools (e.g., LinkedIn Insights, Google Analytics) to monitor performance and continuously optimize content strategy

**Lead Generation & Cold Outreach (40%)**
- Research and identify key decision-makers (CHROs, CEOs, L&D Heads, Founders) across Vietnam and the APAC region
- Source, segment, and enrich B2B lead data using platforms such as Apollo, Lusha, and LinkedIn Sales Navigator
- Collaborate with BD to convert content engagement into client conversations
- Maintain an organized and up-to-date CRM pipeline, and assist with pitch decks or proposals when needed

**What We’re Looking For**
- **1-3 years experience** in B2B content marketing, digital marketing, or business development
- Strong writing and speaking skills in English — you must know how to write for humans, not just algorithms
- Solid understanding of LinkedIn as a marketing and outreach tool
- A proactive mindset — you don’t wait for tasks; you look for opportunities

Pay: 9,000,000₫ - 12,000,000₫ per month

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