Senior Affiliate Outreach Executive

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Publicis Groupe Full time ₫1,200,000 - ₫1,500,000 per year

Senior Affiliate Outreach Executive (Acquisition Focused)

The Senior Affiliate Outreach Executive is responsible for expanding and strengthening the affiliate ecosystem through strategic recruitment, partner management, and performance-driven initiatives. This role focuses on acquiring MCNs, top KOCs, communities, and publishers to support business growth across Unilever categories (Beauty & Wellbeing, Personal Care, Home Care).

This position reports to the Affiliate Outreach Manager and works closely with BU Planners, external partners, and occasionally directly with clients.

Responsibilities

1. Market Insights & Acquisition Strategy
:

  • Identify emerging opportunities, creator trends, and new partner types that can unlock fresh growth.
  • Propose and execute strategies to improve both
    quality
    and
    quantity
    of new volume sources.

2. Affiliate Recruitment & Network Expansion
:

  • Proactively source, assess, and recruit new partners who can bring
    incremental volume
    and
    first-order contribution
    .
  • Build a strong pipeline of new KOCs / MCNs / Communities to continuously expand the growth ecosystem.

3. Deal Negotiation & Relationship Management
:

  • Build and maintain strong relationships with key affiliates/MCNs/KOCs to drive long-term success.
  • Negotiate deals with affiliates based on campaign briefs, which can be KOL Livestream / Shopee Video / Communities / Publishers, ensuring optimal terms to achieve KPIs with optimal investment.

4. Campaigns and New Initiatives Planning with Strong Performance Optimization
:

  • Work closely with the brand & BU team to plan the strategy and execute campaigns / affiliate activities that meet business goals.
  • Monitor and optimize affiliate performance, adjusting campaigns and deals to improve results.

5. Reporting
: Provide detailed reports and insights on campaign performance / affiliate performance, highlighting areas for improvement.

6. Administrative Operation
: Take the responsibility in the contract process between other internal stakeholders and external partners MCN / Top KOC.

Key Deliverables

  1. Continuous inflow of new partners contributing
    first orders & new GMV
  2. Scalable initiatives that unlock new sources of volume
  3. Strong partner relationships with high activation and retention
  4. Well-negotiated deals delivering efficient growth
  5. Insightful reports that support decision-making and strategic alignment

Required Skills and Qualifications

-
Education
: Bachelor's degree in Marketing, Business, or a related field.

-
Experience
: Minimum of 3-5 years in affiliate marketing, outreach, or a similar role, with experience in MCN or influencer marketing.

- Skills:

  • Advanced negotiation capability with external partners.
  • Strategic relationship development and partner nurturing.
  • Cross-functional stakeholder coordination and expectation alignment.
  • Clear, structured communication across teams and channels.
  • Affiliate campaign action planning and excellent execution.
  • Performance data interpretation and optimization insight.

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