Head of Marketing

7 days ago

Ho Chi Minh City, Vietnam PERSOLKELLY Vietnam Full time

Professional working environment
- Attractive Package
- Good Career Path Grow

**Responsibilities**:

- Develop and execute comprehensive marketing strategies to enhance the brand image and visibility of the firm within the Vietnamese market.
- Collaborate closely with the Board of Directors to align marketing strategies with business objectives and growth targets.
- Passionately advocate for Vietnamese traditional food, incorporating it into marketing initiatives to promote cultural heritage and authenticity.
- Lead the marketing team in executing brand marketing campaigns across various channels to drive customer engagement and loyalty.
- Take charge of re-branding initiatives to rebuild trust in product and service quality among customers who have previously expressed doubts.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities for innovation and differentiation.
- Establish and nurture strategic partnerships with key stakeholders, influencers, and media outlets to amplify brand messaging and reach.
- Monitor and evaluate the effectiveness of marketing efforts through KPIs and metrics, adjusting strategies as needed to optimize performance and ROI.
- Stay abreast of industry developments and best practices in branding and marketing to continually enhance [FNB Chain Name]'s competitive edge.

**Requirements**:

- Vietnamese nationality.
- Proven track record in developing and implementing successful brand strategies.
- Genuine passion for Vietnamese traditional food and a commitment to promoting it through marketing efforts.
- Strong interpersonal and communication skills, with the ability to effectively collaborate with senior leadership and cross-functional teams.
- Demonstrated experience in executing brand marketing campaigns across various platforms and channels.
- Previous experience in re-branding initiatives, particularly in rebuilding trust in product and service quality.
- Adept at working in a fast-paced environment and managing multiple projects simultaneously.
- Creative thinker with a strategic mindset and a proactive approach to problem-solving.
- Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
- Fluency in Vietnamese and proficiency in English.

606754

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