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Consumer Experience Intern

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam HEINEKEN APAC Data & Analytics Hub Full time

**JOB DESCRIPTION**
- Assist in the creation of digital marketing and advertising campaigns on Google AdWords, Tiktok ads and other third-party platforms
- Assist in the management and optimization of paid search campaigns for optimal return on investment (ROI), including but not limited to: Ad copy creative, image ad creative, landing page recommendations, account structure, conversion tracking setup/optimization, etc
- Assist in generating weekly, bi-weekly, monthly, quarterly and ad hoc performance reports for all clients, with ability to recognize performance trends and troubleshoot data anomalies
- Perform analysis of Google AdWords, Google Analytics and other third party-platform data
- Perform online research of clients websites and other Web properties to fully understand online goals and objectives of marketing efforts
- Prepare presentations
- Gain an understanding of industry trends and research industry related media

**REQUIREMENTS**

**Functional knowledge required**:

- Major in Marketing or Advertising
- Knowledge of and experience in social media channels including Facebook, Google, Tiktok, Instagram, LinkedIn and Pinterest is preferred

**Skills needed**:

- Good at data analysis & visualization is preferred
- Excellent verbal and written communication skills
- Highly organized, with extensive knowledge of Web and social media
- PowerPoint, Word and Excel experience is require