Senior Marketing Executive

1 week ago

Thành phố Hồ Chí Minh, Vietnam PMAX Full time

**Senior Marketing Executive - B2B Marketing**:

- Marketing
- Ho Chi Minh
- Experienced
- Mon - Fri, 9am - 6pm

**Objectives**:
We are looking for an experienced and content-based marketing executive with a passion for B2B marketing, inbound marketing, and digital marketing in general. You will be an important piece of the puzzle to our dynamic marketing team, together with driving outstanding business results for PMAX.
- **Marketing planning and operation**:

- Join the team to brainstorm ideas for marketing campaigns and activities throughout the year.
- Develop a detailed work plan for the given scope/workstream based on the overall plan.
- Assist in delivering inbound marketing activities based on the strategy at each period: Event management, Lead nurturing, Content marketing, Digital Advertising, Website & Social media management, etc.
- **Content strategy & planning**:

- Synthesize insights from the target audience research and combine them with the brand positioning to propose strategic content direction for PMAX.
- Develop an effective content strategy with detailed pillars and angles to deliver the main communication objective.
- Design detailed implementation plan with audiences, channels, PICs, and timeline.
- **Content production coordination**:

- Coordinate with the internal team to produce content (text and visual) on schedule, leveraging AI tools for drafting, editing, and optimizing outputs while ensuring alignment with brand guidelines.
- Stay updated on AI trends in content marketing to enhance production efficiency and creativity.
- Write/Produce some of the content as assigned. The format can be varied such as social posts, video scripts, articles, newsletters, etc.
- **Report & Analysis**:

- Report to the line manager about the effectiveness of the assigned marketing activities with insight and plan for further improvement.

**Job Requirements**:
**Skills & Knowledge & Qualification**
- Must have
- At least 3-year experience in Marketing/Content Marketing or similar positions.
- Deep knowledge of Content Marketing and content strategy mindset
- Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel
- Proficiency in utilizing AI tools for content creation and optimization, with a willingness to adapt to emerging technologies in marketing
- Excellent writing skills for a diversity of forms such as social posts, video scripts, articles, newsletters
- Good English skill
- Excellent project management and time management skills.
- Experimental mindset with enthusiasm about learning new things and the ability to self-motivate and teamwork.
- Good to have
- Strong data-driven mindset
- Experiences in marketing agency or having knowledge of marketing agency business.
- Creative and innovative mindset with interest in working in a start-up environment.
- Ambitious and willing to fast-track.

**PMAX-er identification**
- **Client Impact**: Everything we do is ultimately to deliver real client impact and value.
- **Innovation**: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
- **People development**: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
- **Integrity**: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
- **Teamwork and fun**:Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
- **Extreme ownership**: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

**Benefits**:

- Competitive salary range with quarterly & yearly incentives and 13th-month salary
- Flexible working time with 4 days working from home per month and 15 paid leaves per year
- Insurance as full salary (SHUI)
- Annual health check-up and Healthcare Insurance PVI for all employees
- Laptop supply/allowance or support for laptop purchase costs on an individual basis
- Internal training & career development opportunities, and external L&D budget sponsorship
- Team bonding budget quarterly, snack time to engage team members
- Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year )
- Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
- Other staff welfare allowances.

**Job Summary**:
**Year of Experience**:

3 years+**Job Level**:

Executive/ Senior Executive**Report Line**:

Marketing Manager**Peer**:

Marketing,

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