Market Research

7 days ago

Thành phố Hồ Chí Minh, Vietnam VNG Full time

Conduct market research and analysis to identify emerging trends, competitor strategies, and consumer preferences.
- Analyze quantitative and qualitative data to derive actionable insights.
- Collaborate with cross-functional teams to align research findings with both business objectives and customer experience improvements.
- Develop and design surveys, questionnaires, and other data collection tools.
- Participate in focus groups and support related research projects when required.
- Prepare comprehensive reports and presentations to communicate research outcomes and recommendations.
- Stay updated on industry trends, emerging technologies, and relevant regulatory changes.
- Provide quarterly reports on market dynamics and competitive analysis.
- Support the development of market strategies and product portfolios.

**Yêu cầu**:
**Educational Background**:

- Bachelor’s degree in Business, Marketing, Economics, or a related field.

**Experience**:

- Minimum of 1 year of experience in market research, including qualitative and quantitative analysis.
- Previous experience in the gaming industry or technology sector is an advantage.

**Skills and Competencies**:

- Strong analytical and critical thinking abilities.
- Proven ability to process large volumes of data and extract valuable insights.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Familiarity with data visualization tools and techniques.
- Ability to integrate customer feedback and sentiment analysis into market research.
- High attention to detail and accuracy in data interpretation.
- Strong organizational skills and the ability to manage multiple tasks.

**Language Proficiency**:

- Fluency in English (both written and spoken).
- Chinese language skills are a plus.

**Personal Attributes**:

- A strong passion for mobile games, with an understanding of gaming trends and player behaviors.
- A positive learning attitude and strong listening skills.
- Willingness to work independently and collaboratively in a fast-paced environment.

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