Market Insights Research

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Zalo Full time

Hồ Chí Minh Full-time As a Market Insights Research (Associate) Manager, you’ll shape the future of Zalo’s messaging ecosystem. This is a consulting-style, product-facing role: lead end-to-end Market + UX research, synthesize findings, and translate insight into strategic recommendations that drive product decisions, monetization opportunities, and growth. Not a pure market-research role—this is research strategy execution. ** What you will do**: - **Integrated Research (Market & UX)** - Own the research roadmap: market segmentation, brand/adoption health, competitive mapping, and core UX (usability, journey mapping, concept testing). - Ensure rigor across quantitative & qualitative: survey design, sampling, sizing/modeling, interviews/diaries/ethnography; clear validity and limitations. - End-to-end studies: uncover needs, behaviors, and unmet opportunities across the messaging lifecycle. - **Marketing & Product Influence** Translate insight - decisions: turn complex data into clear, concise, actionable recommendations for product roadmaps, marketing campaigns, content strategy, pricing/packaging, and conversion UX. - Validate bets: design and run A/B/MVT, concept and usability tests to de-risk hypotheses and inform planning. - **Strategic Leadership** - Be a thought partner to PMs and senior leadership: frame problems, set hypotheses, define prioritization frameworks and go-to-market approaches. - Data storytelling: craft persuasive narratives that influence Product, Design, and Marketing at the VP/C-level. - Business Level: for each "product/segment", determines the competitive approach: user experience, operating costs, and unique business model. - Corporate Level: decides if Zalo should expand into new areas or focus on existing segments. - **Team Ops, Enablement & Collaboration** - Mentor and level-up the team; manage vendors, budget, and intake with clear prioritization tied to business KPIs. - Build dashboards, repositories, and frameworks for fast access to actionable insights; embed research into decision rhythms with Data, Product, Design. - Educate partners on customer-centric strategy and lean validation. **What you will need**: - 5+ years in UX/Product/Market Research with 3+ years leading UX research; experience in product strategy/marketing or business planning a big plus. - Strong strategic mindset with proven impact on product direction through evidence and insight (consulting orientation). - Fluency in qualitative & quantitative methods: interviews, JTBD/concepts, surveys/experiment design, competitive audits, behavioral analytics. - Communication & storytelling excellence; able to simplify complexity and influence senior stakeholders. - Tools: SPSS/R/Python/SQL (any), plus UX/prototyping and research platforms (e.g., SurveyMonkey, Dovetail, Maze). - Experience with messaging/social/communication products is strongly preferred. - Fluent English & Vietnamese.

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