Cloud Service, Product Marketing Executive

4 hours ago


Ho Chi Minh City, Vietnam VNG Full time

Responsible for developing effective marketing strategies for the owned product line and plans channels to bring products to customers
- Identifies target markets, develops product positioning, marketing mix to win them. Cultivate and nurture content for each marketing relationships with customers in strategic vertical markets to support ongoing definition of differentiated product values.
- Builds product awareness, owns the product marketing calendar, e.g. key events, campaigns; promotions. Ensure all planning aligned with marketing budget
- Owns the lead generation engine: capturing, nurturing, and sales conversion. Own the tracking mechanism of each campaign, having the mindset to leverage each
- Develops customer relationship programs, continuously enhances the delivered customer experience, increases Customer Lifetime Value.
- Conduct research on customer demands, and product trends. Own the market research project
- Periodically analyzes market situations and competitors.
- Researches competitive solutions and maintains competitive evaluations

**Yêu cầu**:

- 3+ years of experience in a product marketing role, preferably in the high-tech industry and B2B and/or B2B2C products. (B2B prefer but not necessary)
- Experience in CRM, conducting market analysis, developing market messaging, and communicating benefits
- Experience in Digital marketing management, manage agency, manage digital campaigns.
- Strong analytical capacity with experience presenting and communicating findings to a variety of stakeholders, including the executive team. Familiar with working with complicated spreadsheet.
- Demonstrated strong ability to balance strategy with day to day execution and implementation and the ability to manage up.
- Business acumen and budgeting experience knowledge
- Goal oriented, self-motivated, creative, flexible and adaptable to new situation
- Passion in learning new tech and self-learning from scratch.


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