Marketing Operations Specialist

4 weeks ago

Can Tho, Can Tho, Vietnam Pacvue Full time
About Us

Pacvue is a leading software suite for e-commerce advertising, sales, and intelligence. We empower teams to win in the future of e-commerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

Why Work at Pacvue?
  • We're on the cutting edge of e-commerce technology, using machine learning, artificial intelligence, and data to make intelligent decisions and recommendations.
  • We have a passionate and energetic team with a shared mission to win and help our brands and sellers succeed.
  • We're committed to learning and growth, providing mentorship, industry best practices, and thought leadership to help you develop your skills.
  • We're growing fast, and we're looking for talented individuals to join our team and help us achieve our goals.
About the Role

We're seeking an experienced Marketing Operations Manager to help grow our demand generation engine and generate qualified opportunities in our enterprise business. The successful candidate will work closely with our demand generation, revenue operations, and business systems teams to build, automate, and optimize our digital properties.

Responsibilities
  • Partner with our marketing leadership team to plan and execute digital marketing campaigns, with primary responsibilities including digital asset management, SEO strategy & execution, web management & optimization, and database management.
  • Manage our WordPress website, including updating and creating new pages, testing and optimizing landing pages, and general maintenance to ensure a seamless user experience.
  • Develop and implement comprehensive SEO strategies to increase organic traffic and improve keyword rankings, continuously surfacing content opportunities as well as opportunities for technical improvement.
  • Ensure existing and new pages are optimized with SEO-friendly title tags, meta descriptions, header tags, internal linking, and content optimization.
  • Manage our marketing tech stack and ensure Hubspot, Salesforce, and other technologies (such as Chili Piper and 6sense) are properly integrated and optimized for maximum impact, partnering closely with the Operations, Revenue Operations, and Business Systems teams.
  • Identify operational and data gaps, gather needs, and work to create short-term and long-term solutions with relevant stakeholders in marketing and revenue operations.
  • Ensure compliance with data privacy regulations (e.g., GDPR) and company policies across all marketing operations activities and technology.
  • Collect, analyze, and report on campaign results and website traffic, identifying critical conversion and drop-off points, key SEO metrics, keyword rankings, and recommending opportunities to optimize our lead funnel.
  • Be the go-to person for operational and data needs of the marketing team.
Requirements
  • 4+ years of proven experience in a marketing operations role in a B2B SaaS organization, e-commerce industry experience is a plus.
  • Demonstrable experience in SEO, including SEO principles, techniques, and best practices.
  • Strong expertise in Hubspot, WordPress, Google Analytics, Google Search Console, and Salesforce is required. 6sense, Hotjar, SEMrush, and ChiliPiper is a plus.
  • Experience in managing a website, optimizing landing pages, and conducting A/B and multivariate tests.
  • Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones.
  • Solid project management abilities, with a track record of successfully managing multiple projects simultaneously.
Benefits
  • Unlimited Paid Time Off
  • Paid Holidays and Floating Holidays
  • Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
  • 401k with Employer Match
  • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
  • Paid Parental Leave

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