Product Marketing Manager

4 weeks ago

Can Tho, Can Tho, Vietnam Canal Full time

Join our team as a Product Marketing Manager and drive growth for Canal, a leading marketplace connecting top brands with consumers.

As a Product Marketing Manager at Canal, you will play a key role in shaping the brand experience and driving movement across the funnel. You will be responsible for creating and executing strategies to acquire and retain Retailer and Supplier customers, partnering with cross-functional teams to support growth initiatives, and conducting market and user research to track sentiment about Canal.

You will have the opportunity to:

  • Develop and execute end-to-end marketing campaigns that drive excitement and engagement for our customers
  • Partner with Paid, Design, Sales, and Product teams to support cross-functional growth initiatives
  • Support our Sales team with top-of-funnel generation, including in-person events, webinars, and high-value gated content
  • Conduct market and user research to track sentiment about Canal and propose opportunities to further our brand
  • Evolving Canal's messaging and positioning to differentiate us in the market
  • Manage product and feature launches, in partnership with Product
  • Be a strong customer champion in influencer go-to-market and product strategies

You are a successful candidate if:

  • You have 3+ years of experience in product marketing, demand gen, lifecycle, email or digital marketing, product management, or user insights-related fields at a B2B tech company
  • You have B2B marketing experience and understand what excellence looks like
  • You are autonomous and comfortable in developing strategies on your own
  • You are data-driven, curious, and comfortable with both quantitative and qualitative analysis
  • You are a proactive communicator and are comfortable working in a hybrid environment
  • You are a team player and a relationship builder, experienced with working cross-functionally
  • You are passionate about consumer brands and retail
  • You are fast-paced and have a bias toward action

We offer:

  • Competitive compensation packages based on experience
  • Unlimited PTO + 12 company holidays
  • Quality health, vision, dental, and life insurance
  • 401K plans w/ 3% employer contribution
  • Commuter Benefits
  • Home Office Stipends
  • A beautiful two-story office in the heart of San Francisco
  • Dinner provided after 5:30 PM
  • Relocation stipend (if you want to join us by the bay)
  • Home Office Stipend
  • Occupational Accident Insurance
  • Rideshare from office provided after 8 PM
  • Free samples from our amazing brand partners
  • An agile, motivated team based in San Francisco, with the challenging and fulfilling opportunity to help create a completely new kind of online shopping experience

Our interview process includes:

  • Initial Meeting: 30 minute video chat with our People Operations
  • Intro to the role and your Experience: 30 minute interview with our Marketing Lead
  • Understanding your Strengths: a series of minute interviews with members of our Product, Sales, and GTM teams and one founder, with a focus on learning how your skillset and values fit into Canal's culture
  • Show us how you think: you'll complete a short assignment that shows us how you approach marketing challenges

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