General Marketing Executive

6 days ago


Thành phố Hồ Chí Minh, Vietnam Vietmap - Công ty TNHH Ứng Dụng Bản Đồ Việt Full time

**Mô tả công việc**:
(Mức lương: 15 - 22 triệu VNĐ)
We are seeking**General Marketing Executive**with the following key responsibilities:
**1. Develop and Execute IMC (Integrated Marketing Communication) Campaigns**
- Develop and manage integrated communication campaigns (IMC) to ensure brand consistency across all communication activities.
- Enhance brand value and recognition through IMC and 360-degree marketing campaigns.
- Analyze the characteristics and behavior of target audiences to create suitable content and select the right communication channels.
- Collaborate with internal teams and external partners to execute detailed plans.

**2. Execute 360-Degree Marketing Campaigns**
- Create detailed plans for each phase of the campaign, monitor progress, and adjust flexibly to optimize results.
- Develop content and messaging tailored to different channels and audience segments, ensuring unified and engaging communication.
- Work closely with content, design, and production teams to create diverse marketing assets.

**3. Manage and Optimize Diverse Communication Channels**
- Understand the characteristics of various communication channels to select the most suitable ones for each campaign based on target audiences and brand objectives.
- Stay updated on emerging media trends to refine strategies and enhance promotional efficiency.
- Master key digital metrics (e.g., CTR, CPM, CPA, ROI) to monitor, operate, and adjust campaigns in real-time, ensuring maximum effectiveness.

**4. Support Other Marketing Activities**
- Assist and collaborate with other departments in product promotion, internal communication, and company events.
- Act as a bridge between internal teams to ensure all marketing activities align with the company‘s overall goals.

**5. Budget Management and Performance Measurement**
- Work with the finance team to effectively manage marketing budgets, ensuring spending aligns with objectives and achieves optimal results.
- Compile comprehensive campaign reports with specific performance metrics (KPIs) to evaluate effectiveness and propose improvements for future campaigns.

**6. Market and Competitor Analysis**
- Monitor and analyze market trends and competitor activities to develop timely and appropriate marketing strategies.
- Identify new opportunities and suggest improvements to marketing strategies based on data and customer feedback.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Be entitled to all basic benefits as government stipulation such as: social insurance, health insurance, unemployment insurance.
- Bonus: 13th month salary, additional performance bonus upto 2 month salary for excellent performance.
- Getting company sponsor for health benefit package PTI after signing official
- Being trained frequently to improve professional skills and work-related skills.
- The outstanding staff may earn special benefits such as: getting official contract ahead of time, receiving hot bonus, getting quickly promoted, getting before-term salary increased...
- Be able to work directly with the CEO. Participation in fun activities at office and after work such as monthly birthday celebration, football club, English club,... 100% covered by company

**Yêu cầu bằng cấp (tối thiểu)**: Cao Đẳng

**Yêu cầu công việc**:

- **Experience**:At least 3-5 years of experience in marketing, particularly in managing IMC and 360-degree marketing campaigns.
- **Comprehensive Marketing Knowledge**:Strong understanding of diverse communication channels, both online and offline, with skills in managing and executing integrated campaigns.
- **Strategic Planning and Audience-Centric Thinking**:Ability to develop long-term strategies based on deep audience insights and brand-building expertise.
- **Data Analysis and Measurement Skills**:Proficiency in data analysis tools such as Google Analytics, Data Studio, and other measurement platforms, with the ability to convert data into actionable insights.
- **Communication and Teamwork Skills**:Excellent communication skills and the ability to work closely with internal teams and external partners to achieve common objectives.
- **Creative and Flexible Thinking**:Capable of generating creative ideas and adapting strategies to optimize campaign performance.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Marketing,Social Marketing,Truyền Thông/PR/Quảng Cáo

Cao Đẳng
3 - 5 năm



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