Groupm Nexus Executive, Programmatic
6 days ago
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a
**Executive, Programmatic** to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
**Reporting of the role**
This role reports to Manager, Programmatic
**3 best things about the job**:
- Be a game-changer Create an outstanding team by building an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage.
- Building best practice: Setting the benchmark for how each of the performance media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
- Collaborate with world class agencies: Partner your team with the GroupM media agencies to deliver a fully integrated service model
**In this role, your goals will be**:
**In three months**:
- You will have solid comprehension of your campaign pipeline and task status
- You will have foundational knowledge of GroupM Nexus's tools and processes.
- Started execution and optimization of digital campaigns on a daily basis
- Take charge of assigned brands’ digital execution across channels
- Expertise in reporting and invoicing processes
**In six months**:
- You will be confident execution plans using platform based tools, analytics dashboards
- Be an expert in optimizing digital campaigns across channels to deliver KPIs
- You will have set up a data driven performance plan framework for your clients, to increase their campaigns effectiveness.
**In 12 months**:
- Run the show all by yourself with guidance/direction from your Line Manager
- Start working on enhancing internal and external relationships.
**What your day job looks like**:
- Activate campaigns across different platforms such as Display & Video 360, Campaign Manager (Ex-DCM), Trade desk, App nexus, Google Analytics
- Understand Programmatic Buying, including DSPs/SSPs, RTB, Ad-exchanges, DMPs, audience targeting
- Develop expertise in managing branding and performance driven clients to drive eCommerce sales
- Discuss campaign brief and support managers in generating programmatic media schedule to deliver client objectives
- Undertake the campaign set up process for all assigned campaigns, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
- Monitor the success of campaigns through Google analytics, DSP UIs, Automation Dashboards
- Accountable for the ongoing management of campaign budgets and daily spend levels and constant monitoring of tracking to performance goals
- Analyze ongoing results to identify campaign trends and key insights and provide thoughtful recommendations to meet and exceed client’s goals
- Demonstrate strong knowledge of the programmatic/performance campaign eco-system
- Demonstrate strong fundamentals of Brand Safety, Viewability and Ad Fraud
- Execute various types of programmatic inventory deal types and audiences
- Contribute to an effective collaboration and positive working relation with the team, across the GroupM Nexus and with GroupM Agencies operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Attain DSP platform accreditation/certification
- Any other project or tasks as assigned from time to time
**What you’ll bring**:
- Bachelor's degree, or equivalent diploma, in disciplines as STEM, Mass Communications, Digital Advertising/Media, Business Studies or relevant experience
- 2+ years working experience in Programmatic buying / operations with trading desk, publisher or agency managed model
- Sound knowledge of Programmatic platforms, Ad Serving and Ad Verification technologies
- Proficiency in Microsoft Excel and PowerPoint
- Effective communication, analytical skills and ability to successfully adapt to fast changing environment
- Passionate about digital media/technology and eager to keep learning
- Meticulous attention to detail and effective communication skills
- Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
- Analytical, problem solving, time management and creative thinking
- Knowledge of digital marketing preferred
- Detail oriented, meticulous, responsive to deadlines and able to manage multiple priorities
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
- Strive for excellence demonstrated as commitment to continuous improvement, taking initiative and delivering results despite constraints
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