Groupm Nexus Head of Search

2 weeks ago

Ho Chi Minh City, Vietnam GroupM Nexus Full time

**Head of Search & Ecommerce (onsite search)**:
The Search & Ecommerce Director leads the Search practice and strategic excellence across GroupM Nexus, by working across a range of diverse, well-known brands, and delivering high quality Search marketing campaigns to GroupM agencies.

**REPORTING LINE**

Reports to Head of Biddable - GroupM Nexus

**GroupM Nexus MAIN RESPONSIBILITIES**

The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.
- Independently manage the assigned teams and implement Search campaigns on major platforms (e.g., Google, Bing, Coccoc) across all GroupM Agency accounts
- Manage the assigned teams and implement onsite search campaigns on Ecommerce platforms across all GroupM Agency accounts.
- Formulate Search/Onsite Search strategies for client’s campaigns, ensuring that recommendations and decisions are consistent, imaginative and deliver results. (including draft media schedule) for GroupM agency planners/teams.
- Support for Agency pitching focus on Seach and Ecommerce
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Lead and implement Search campaign activities of established local and global brands across multiple industries
- Attain Google Ads Search and Analytics certifications
- Accountable for business performance and is a key leader in the performance implementation team, ensuring growth and development takes place
- Establish working models for Search to be used by GroupM Agency teams as a planning and an operations model
- Any other project or tasks as assigned from time to time

**INDIVIDUAL RESPONSIBILITIES**
- Independently manage the assigned teams and implement Search campaigns on major platforms (e.g., Google, Bing, Coccoc) across all GroupM Agency accounts
- Manage the assigned teams and implement onsite search campaigns on Ecommerce platforms across all GroupM Agency accounts.
- Formulate Search/Onsite Search strategies for client’s campaigns, ensuring that recommendations and decisions are consistent, imaginative and deliver results. (including draft media schedule) for GroupM agency planners/teams.
- Support for Agency pitching focus on Seach and Ecommerce
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Lead and implement Search campaign activities of established local and global brands across multiple industries
- Attain Google Ads Search and Analytics certifications
- Accountable for business performance and is a key leader in the performance implementation team, ensuring growth and development takes place
- Establish working models for Search to be used by GroupM Agency teams as a planning and an operations model
- Any other project or tasks as assigned from time to time

**MANDATORY QUALIFICATIONS AND TECHNICAL SKILLS**
- 9+ years working experience in Digital Performance or relevant industry
- ** 3+ years in managing a Search/Performance team**:

- ** Proficiency in Onsite Search (Shopee, Lazada, Tiki)**:

- Proficiency with Microsoft Excel and PowerPoint
- Experience managing a team to deliver best in class client campaigns
- Deep knowledge of Search as a behavior not a platform. Covering Search planning expertise on verticals, social, e-Comm, audio
- Practical expertise in paid Search activation on the global/regional biddable platforms including Search management platforms Google, Microsoft Advertising and relevant platform certification
- Able to manage competing priorities in a fast-changing environment
- Leadership skills demonstrated as the ability to anticipate and remove barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo
- Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks

**DESIRED KNOWLEDGE, SKILLS AND ABILITIES**
- Strong analytical, problem solving and time management skills
- Creative and a good team player
- Knowledge of digital marketing preferred
- Proactively seek feedback on your work to take it to the next level
- Detail oriented, responsive to deadlines and able to multitask
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
- Client servicing experience and good interpersonal skills
- Good working knowledge of non-digital media and the role they play in driving Search
- Ability to build and maintain a productive collaboration across teams and external stakeholders
- Persuasive and effective communicator
- Passionate about digital marketing, Search tools and technologies and eager to keep learning

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