Marketing Executive

2 months ago


Thành phố Hồ Chí Minh, Vietnam VNG Full time

**TITLE**:FAST-TRACK** **PERFORMANCE MARKETING EXECUTIVE **(User Acquisition)**

**ABOUT MPS**

MPS is a game studio within VNG Corporation specializing in developing & publishing mobile games to global markets. We have developed highly successful 3D shooting games such as, Dead Target, Zombie Hunter, Sniper Zombie, etc. with hundreds of million users.

Check it out on App Store

**WHAT **YOU WILL** LOVE IN MPS**?**
- Environment that offers **quick learning** and **fast growth**:

- Exclusive opportunities to grow as an expert in **g**lobal mobile game business**:

- Environment empowering you to **make business impacts** by owning and executing your own ideas
- Huge chances to enhance **data analytical skills** besides UA techniques
- ** Dream** Team
- Attractive salary, perks and other company's **benefits**

We're looking for a mobile marketing enthusiast to join us in proudly bringing Vietnamese games to the world.

**OBJECTIVE OF THE JOB**

Develop and execute marketing plan to acquire users profitably at global scale.

**JOB SCOPE**
- Develop User Acquisition (UA) strategy & plan for mobile games meeting studio’s business goals
- Manage & optimize UA campaigns across different platforms (including Google, Meta, Unity, ironSource, Mintegral and more), implement each ad network’s best practices to ensure effective resource allocation and maximize ROI
- Monitor & analyze data, provide actionable insights, report performance to marketing team & stakeholders
- Drive new growth initiatives through market research, identifying opportunities, and testing innovative tactics
- Execute ASO strategy to improve app store visibility and conversion rates, driving growth in the user base
- Collaborate with cross-functional teams and manage partner relationships to enhance UA performance
- Be open for growth in new expertise: Ad Monetization

**Yêu cầu**:
**Must-have**:

- Direct experience with performance marketing
- Strong interest in mobile games
- Strong data thinking and data analysis
- Strong logical thinking and critical thinking
- Problem-solving skills, particularly knowing to pose the right questions
- Strong English writing and speaking skills
- Self-motivated with a growth mindset
- Can-do attitude

**Big**-**plus**:

- Experience in Growth Marketing/ Mobile App Marketing is a big plus
- Experience in Ad Monetization is a big plus
- A hunger to be at the forefront of the mobile advertising space and the mobile app market
- Proficiency with data analytics tools (such as Excel, Tableau, SQL, etc.)



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