Social Marketing Executive

3 weeks ago


Thành phố Hồ Chí Minh, Vietnam VNG Full time

In the position of **Social Content Marketing Executive** for a game publishing studio in game genres of MMORPGs/Turn-based, you are accountable for managing all the engaging social media content to grow community engagement and build a loyal player community, details below:

- ** Content Planning and Execution**:Develop and implement monthly social media content plans based on product information and marketing campaigns. Ensure content aligns with the product and attracts the target audience.
- ** Social Media Management**:Manage the studio's social media channels, drive follower growth, increase engagement, and strengthen the player community. Monitor and adjust strategies based on real-time data analysis.
- ** Trend Awareness and Adaptability**: Stay updated and sensitive to trends across social media platforms to create timely, relevant, and engaging content.
- ** Organize Online Events**: Plan and execute online events and campaigns tailored for the game community to encourage participation and build a loyal fanbase.
- ** Data Analysis and Reporting**: Analyze the performance of social media channels and community engagement, prepare reports, and provide solutions to improve marketing strategies and team efficiency.
- ** Collaboration**: Work closely with the marketing and game product teams to ensure consistency in messaging, goals, and strategies. Participate in brainstorming sessions and contribute creative ideas to projects.

**Yêu cầu**:

- Work Experience: 1-2 years in a similar role.
- Passion for Gaming: A passionate gamer with an understanding of gaming culture, especially RPG and eSports. Experience playing these game genres is a significant advantage.
- Creativity and Analysis: Ability to create engaging content and campaigns, while analyzing data to make decisions and improve strategies.
- Briefing and Campaign Management: Capable of drafting creative briefs and managing projects from start to finish.
- Project Management Skills: Experience managing multiple projects simultaneously, meeting deadlines, and maintaining effective work organization.
- Communication Skills: Strong communication skills in both Vietnamese and English.
- Teamwork: Ability to collaborate with team members, fostering a positive and cooperative work environment.
- Social Media Knowledge: Solid understanding of social media platforms and strategies to build and maintain engagement with online communities.

**Preferred Skills**:

- Gaming Experience: Experience playing MMORPGs or eSports titles is a big plus, as it helps you better understand the target player audience.
- Industry Experience: Previous experience working in the gaming industry is an advantage.
- Content Creation Passion: A strong passion for creating content on social media.


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