Senior Brand Mkt Specialist

7 months ago

Ho Chi Minh City, Vietnam Chợ Tốt Full time

**Responsibilities**:
1. Take ownership of the **B2B branding** performance to enhance the awareness and reputation of verticals **_Viec Lam Tot, Nha Tot, Cho Tot Xe, and Cho Tot Goods_**, from planning to execution.
- Develop and implement B2B brand strategies to effectively position the company’s products and services in the market.
- Conduct market research to identify B2B customer needs, preferences, and trends and use this information to develop brand strategies.
- Collaborate with internal teams, including product development and sales, to ensure that all B2B brand initiatives align with overall business objectives.
- Create and manage B2B marketing campaigns for verticals, including events sponsorship & organization, signing ceremonies, seminar/ webinar,then spread on owned/ paid/ earned media to reach out to B2B consumers and ensure that all initiatives are delivered on time, within budget and achieved the expected outcomes.
- Monitor and analyze B2B brand metrics and campaign performance, use these insights to refine brand strategies, and adjust strategies accordingly to optimize results.

2. Take on full responsibility for **PR projects and media relations** to maintain and enhance the perception of the Chotot parent brand and verticals:

- Create PR plans and strategies to improve public opinion, promote the brand, and improve the quality of the company’s voice via different online and offline channels.
- Build and maintain targeted media lists, and nurture relationships with key reporters. Serve as a first contact person for all media queries.
- Execute press releases, media announcements, speeches, and presentations for media briefings, media gatherings, and other meetings.
- Uphold the company’s public image and provide effective crisis management solutions in times of need to protect the company’s reputation.
- Monitor and analyze the effectiveness of PR campaigns, and PR initiatives and communicate insights to management at the Company level and the Group level.
- Working closely with the Group to fully understand PR strategy, and guidelines to develop the regional PR strategy overall when needed.

3. Take ownership of the **Corporate branding performance** (CSR initiatives, thought leadership, industry awards,) to enhance the awareness and reputation of the parent brand Cho Tot:

- Create and manage brand guidelines and ensure all marketing materials are consistent with the company’s brand image and messaging.
- Develop, manage, and maintain relationships with key B2B stakeholders, including consumers (seller & partner sides), industry influencers/ KOLs, and media outlets.
- Craft and manage a corporate information database, ensuring a well-organized collection of valuable content (white papers, case studies, webinars, presentation decks, or blog posts), leadership profiles, and high-quality visuals

**Requirements**:

- Minimum **3 years of experience in Marketing**, especially in brand strategy development.
- Critical and creative thinker with a growth mindset, and agile spirit to achieve quick wins.
- Ability to adapt and learn fast in a fast-paced work environment and team structure under time pressure
- Exceptional project management, time management, and stakeholder management skills
- Ability to work on multiple projects simultaneously.
- Strong sense of responsibility and ownership in work. Be responsive and visible.
- Critical, reasoning, logical thinking, and user-focused mindset are a must.
- Great written & verbal communication skills. Confident in public speaking.
- Strong command of English and Vietnamese languages.

**BENEFITS**:
1. Get **15 days of annual leave and 5 days of sick leave** per year
2. **Health insurance** for employee and their family members.
3. Get a **13th-month salary** and annual performance bonus.
4. Participate in regular team-building activities and company parties.
5. Full of learning and training opportunities to grow your professional and personal skills.
6. Our modern offices serve perfectly for a relaxed, yet productive work environment.
7. You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.
8. Chợ Tốt MKT team is a full-stack team that can deliver strategic planning, creative development to media, and event execution. When you will be a part of the MKT team, you will have a chance to:

- Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech as Branding, Digital, Growth, Creative,to equip both creative & technical skill sets.
- Get always-on support and assistance from team members across functions when needed. We’re here to help with a tricky task, but also to crack a joke once in a while. This makes working here more pleasant and inviting.
- We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties, BSI Awards,

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