Senior Brand Mkt Specialist

5 days ago

Ho Chi Minh City, Vietnam Chợ Tốt Full time

**Responsibilities**:
1. Take ownership of the **B2B branding** performance to enhance the awareness and reputation of verticals **_Viec Lam Tot, Nha Tot, Cho Tot Xe, and Cho Tot Goods_**, from planning to execution.
- Develop and implement B2B brand strategies to effectively position the company’s products and services in the market.
- Conduct market research to identify B2B customer needs, preferences, and trends and use this information to develop brand strategies.
- Collaborate with internal teams, including product development and sales, to ensure that all B2B brand initiatives align with overall business objectives.
- Create and manage B2B marketing campaigns for verticals, including events sponsorship & organization, signing ceremonies, seminar/ webinar,then spread on owned/ paid/ earned media to reach out to B2B consumers and ensure that all initiatives are delivered on time, within budget and achieved the expected outcomes.
- Monitor and analyze B2B brand metrics and campaign performance, use these insights to refine brand strategies, and adjust strategies accordingly to optimize results.

2. Take on full responsibility for **PR projects and media relations** to maintain and enhance the perception of the Chotot parent brand and verticals:

- Create PR plans and strategies to improve public opinion, promote the brand, and improve the quality of the company’s voice via different online and offline channels.
- Build and maintain targeted media lists, and nurture relationships with key reporters. Serve as a first contact person for all media queries.
- Execute press releases, media announcements, speeches, and presentations for media briefings, media gatherings, and other meetings.
- Uphold the company’s public image and provide effective crisis management solutions in times of need to protect the company’s reputation.
- Monitor and analyze the effectiveness of PR campaigns, and PR initiatives and communicate insights to management at the Company level and the Group level.
- Working closely with the Group to fully understand PR strategy, and guidelines to develop the regional PR strategy overall when needed.

3. Take ownership of the **Corporate branding performance** (CSR initiatives, thought leadership, industry awards,) to enhance the awareness and reputation of the parent brand Cho Tot:

- Create and manage brand guidelines and ensure all marketing materials are consistent with the company’s brand image and messaging.
- Develop, manage, and maintain relationships with key B2B stakeholders, including consumers (seller & partner sides), industry influencers/ KOLs, and media outlets.
- Craft and manage a corporate information database, ensuring a well-organized collection of valuable content (white papers, case studies, webinars, presentation decks, or blog posts), leadership profiles, and high-quality visuals

**Requirements**:

- Minimum **3 years of experience in Marketing**, especially in brand strategy development.
- Critical and creative thinker with a growth mindset, and agile spirit to achieve quick wins.
- Ability to adapt and learn fast in a fast-paced work environment and team structure under time pressure
- Exceptional project management, time management, and stakeholder management skills
- Ability to work on multiple projects simultaneously.
- Strong sense of responsibility and ownership in work. Be responsive and visible.
- Critical, reasoning, logical thinking, and user-focused mindset are a must.
- Great written & verbal communication skills. Confident in public speaking.
- Strong command of English and Vietnamese languages.

**BENEFITS**:
1. Get **15 days of annual leave and 5 days of sick leave** per year
2. **Health insurance** for employee and their family members.
3. Get a **13th-month salary** and annual performance bonus.
4. Participate in regular team-building activities and company parties.
5. Full of learning and training opportunities to grow your professional and personal skills.
6. Our modern offices serve perfectly for a relaxed, yet productive work environment.
7. You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.
8. Chợ Tốt MKT team is a full-stack team that can deliver strategic planning, creative development to media, and event execution. When you will be a part of the MKT team, you will have a chance to:

- Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech as Branding, Digital, Growth, Creative,to equip both creative & technical skill sets.
- Get always-on support and assistance from team members across functions when needed. We’re here to help with a tricky task, but also to crack a joke once in a while. This makes working here more pleasant and inviting.
- We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties, BSI Awards,

  • Brand Marketing Specialist/executive

    3 days ago

    Ho Chi Minh City, Vietnam Công Ty TNHH Lotte Việt Nam Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) 1) Coordinate and supervise all ATL & Digital MKT & E-commerce activities to build brand equity - Coordinate with related dept. to implement Marketing activities smoothly (ATL, Digital, EC) - Supervise external agencies on Marketing activities execution - Analysis the effective of Marketing...

  • Senior Solution Specialist

    1 week ago

    Ho Chi Minh City, Vietnam fast&furious Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Senior Solution Specialist**: - **Mã tin đăng: 3485039**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng...

  • Senior Technical Specialist

    3 days ago

    Ho Chi Minh City, Vietnam Zoetis Full time

    The Senior Technical Specialist/Senior Associate Technical is a member of Zoetis Companion Animals (CA) Technical team that builds scientific-leading positioning of all Zoetis CA brands while providing excellent technical supporting services to internal teams, external partners, vet pratitioners as well as customers in assigned territory. Working mostly with...

  • Senior Marketing Specialist

    3 weeks ago

    Ho Chi Minh City, Vietnam công ty tnhh phát triển phú mỹ hưng Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Senior Marketing Specialist**: - **Mã tin đăng: 3460070**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng...

  • Senior Digital Marketing Specialist

    1 week ago

    Ho Chi Minh City, Vietnam công ty cổ phần công nghệ rio việt nam Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Senior Digital Marketing Specialist**: - **Mã tin đăng: 3487363**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất,...

  • Senior IT Governance Specialist

    2 days ago

    Ho Chi Minh City, Vietnam Fe Credit Full time

    **Phúc Lợi**: - Bảo hiểm - Du Lịch - Thưởng - Chăm sóc sức khỏe - Đào tạo - Tăng lương - Chế độ nghỉ phép **Mô Tả Công Việc**: Implement the governance, policies and risk management functions across teams within IT Division to ensure those appropriate policies and controls are in place for effective service delivery &...

  • (Senior) Brand Manager

    7 days ago

    Ho Chi Minh City, Vietnam concung.com - con cung joint stock company Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **(Senior) Brand Manager**: - **Mã tin đăng: 3426298**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng...

  • Senior Brand Manager

    3 days ago

    Ho Chi Minh City, Vietnam orion food vina co . ltd - head office Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Senior Brand Manager**: - **Mã tin đăng: 3436612**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng...

  • [hcm] Senior Brand Marketing

    4 days ago

    Ho Chi Minh City, Vietnam VNETWORK Full time

    **Mô Tả Công Việc**: **1. Nghiên cứu thương hiệu và sản phẩm**: - Nghiên cứu các tài liệu thương hiệu (brand guideline, brand book), định hướng marketing & kế hoạch hoạt động Brand marketing từng sản phẩm, hàng tháng, quý, năm. - Nghiên cứu sản phẩm: Năm rõ đặc tính, vái trò, đặc...

  • Senior Legal Specialist

    1 week ago

    Ho Chi Minh City, Vietnam công ty cổ phần hàng tiêu dùng masan Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Senior Legal Specialist - Promotion**: - **Mã tin đăng: 3336297**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất,...

  • Senior Specialist, Office Services

    5 days ago

    Ho Chi Minh City, Vietnam sun life vietnam Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Senior Specialist, Office Services**: - **Mã tin đăng: 3429521**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất,...

  • Employer Branding Intern, Business Operations

    5 days ago

    Ho Chi Minh City, Vietnam VNG Full time

    Create and execute communication plans to build a strong employer branding for VNG and other businesses (ie: ZaloPay, VNGGames). - Constantly analyze impacts on employee happiness after each project/campaign and suggest a responding plan. - Collaborate and work with different stakeholders to carry out employee development projects in sync with the brand...

  • Senior Talent Acquisition Specialist

    1 week ago

    Ho Chi Minh City, Vietnam Công ty TNHH DEK Technologies Vietnam Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) DEK Technologies Vietnam is strongly growing and Human Resources Department is looking for Senior Talent Acquisition Specialists to support us in meeting sourcing requirements of projects and enhancing the employer branding. Your responsibilities include but not limited to the following: 1....

  • Senior Brand Marketing Executive

    3 weeks ago

    Thành phố Hồ Chí Minh, Vietnam Digisource Full time

    **About my client**: My client is Seatincom, a company specializing in marketing services and based in Kuala Lumpur, Malaysia, is seeking a Senior Brand Marketing Executive. This position will be a member of the Brand team and will be responsible for developing and executing brand awareness and customer loyalty campaigns, promoting creative ideas for brand...

  • Senior Commercial Product Specialist

    3 days ago

    Thành phố Hồ Chí Minh, Vietnam Zalo Full time

    Hồ Chí Minh Full-time Adtima is the strategic commercial partner of Zalo, specializes in providing digital marketing solutions for big corporations to engage with millions of Vietnamese users on Zalo ecosystems (Zalo, ZingMP3, BaoMoi, Znews). Our products and services ranged from Paid Ads, PR Content Marketing, Digital engagements, and CRM solutions. We...

  • Senior Brand Manager

    2 days ago

    Ho Chi Minh City, Vietnam Công ty TNHH Điện Tử Foster Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - Champion the brand internally and externally making sure all elements of the company and key stakeholders understand the brand and its goals - Build, strengthen, and amplify brand awareness with all audiences internally/externally - Act as brand communications liaison with cross-functional...

  • (Senior) Assistant Brand Manager

    7 days ago

    Ho Chi Minh City, Vietnam concung.com - con cung joint stock company Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **(Senior) Assistant Brand Manager**: - **Mã tin đăng: 3265843**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất,...

  • Senior Financial Analysis Specialist

    3 days ago

    Ho Chi Minh City, Vietnam Fe Credit Full time

    **Phúc Lợi**: - Bảo hiểm - Phụ cấp - Thưởng - Chăm sóc sức khỏe - Đào tạo - Chế độ nghỉ phép **Mô Tả Công Việc**: Playing key functional roles in Tracking and Analysing of Finance performance to improve operating efficiency of the organization - Preparing periodic Internal Financial report, including balance sheet,...

  • Senior SEO Specialist

    4 days ago

    Ho Chi Minh City, Vietnam elsa corp Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Senior SEO Specialist**: - **Mã tin đăng: 3645299**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng...

  • Senior Digital Media Buying Specialist

    3 days ago

    Ho Chi Minh City, Vietnam Manulife Full time

    We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and...