Research Lead

6 months ago


Ho Chi Minh City, Vietnam Shopee Full time

Department Marketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Responsible for research requests from internal teams: taking briefs, clarifying, designing, managing fieldwork, and doing reports for projects (Qualitative/Quantitative)
- Conduct desk research for competitor/market intelligence as assigned
- Create a method to collect and analyze internal and external market data, track and monitor performance to derive business insight
- Analyze the performance and liaise with leads to collect feedback and identify potential levers to improve, especially those that can improve seller/ rider/ driver satisfaction
- Provide strategic and clear direction to facilitate cross-functional collaboration and coordination across multiple teams (internal, external teams & partners) to ensure key objectives are aligned across the organization
- Manage and track budgets and resources to ensure efforts comply with project/study guidelines

**Requirements**:

- BA / BS/ Bachelor’s Degree
- Minimum 5 years of working experience in related functions.
- At least 3 years of work experience in Market Research, Consulting, or Marketing field (having working experience for companies managing large Riders/ Drivers communities such as Grab/ Be/ competitors in logistics is a plus)
- Strong business acumen and data analysis skills are pre-requisite
- Excellent command of English with strong stakeholder management and presentation skills
- Highly meticulous and good at coordination, able to work under extreme pressure; able and willing to learn quickly
- Willing to be hands-on with strong project management abilities
- Proven leadership capabilities, driven, resilient, reliable, and more importantly, someone who enjoys working in a fast-paced environment



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