Marketing Manager, Exams, Vietnam

2 weeks ago

Ho Chi Minh City, Vietnam British Council Full time

Marketing Manager, Exams, Vietnam

**Date**:27 Feb 2024

**Location**: Ho Chi Minh City, East Asia, VN

**Company**:British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.

**Job Title**:Marketing Manager, Exams, Vietnam

**Pay band**:6 / G

**Location this role could be based**:Ho Chi Minh City

**Department**:E&E Marketing Regional Exams

**Contract type**:Indefinite

**Role Purpose**

To support the Senior Marketing Manager, Exams in the development and implementation of the cluster/country marketing strategy and plans for Exams, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with the Exams SBU to ensure that marketing programmes enable required business targets.

**Main accountabilities**

Strategy and Planning
- Supports the Senior Marketing Manager to develop and execute marketing plans for Exams in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
- Plans and executes go to market plans for Exams across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.
- Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
- Deploys the British Council brand architecture in line with brand management standards.
- Ensures that clear and consistent marketing processes are deployed for cluster/country Exams aligned to agreed global marketing processes.
- Monitors and reports on agreed marketing KPIs for Exams in the cluster/country.

Consultancy, analysis & problem-solving
- Applies professional marketing expertise to develop and enhance Exams marketing strategies, plans and approaches for the cluster/country.
- Applies core technical and professional knowledge to identify and assess current state of Exams marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth and reduce duplication.
- Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in the cluster/country.
- Supports others in understanding of the context, opportunities and challenges for Exams marketing functions and teams.
- Makes appropriate linkages to issues in the Exams SBU and region, to help ensure that the development of Exams marketing strategies and plans is based on informed business insight and joined-up thinking.
- Proactively seeks colleagues and other feedback to monitor satisfaction with the provision of marketing for Exams and specialist advice and support, enabling improvements to be made where issues are identified.

Business Development
- Supports the implementation of new Exams marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional Exams marketing strategy.
- Drives a clear focus on audiences and market segmentation.
- Explains to customers and colleagues within the cluster/country the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed.
- Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance.

Subject/Sector expertise
- Provides proactive professional advice and support to colleagues to ensure local Exams specific requirements are compliant with marketing policy, process and governance.
- Ensure the development of high quality and effective Exams marketing plans and solutions using and sharing their marketing expertise.
- Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Commercial and financial management
- Using agreed corporate systems and processes, supports budget management for the cluster/country regarding Exams marketing plans and programmes.
- Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
- Shows an understanding of value for money/cost effectiveness in the advice, recommendations and support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services.

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