Sales Manager

1 week ago


Ho Chi Minh City, Vietnam Headhunt Vietnam Full time

Key Responsibilities
- Build and maintain the national Horeca database through integration and consolidation of Horeca assessments
- Align with Trade Marketing team in the definition of trade & route to market strategy, clarifying Horeca outlets’ requirements
- Define customer trading terms (e.g. bonus, credit, discounts) for Horeca outlets in the commercial planning, following guidelines from Head of Trade
- Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the Horeca channel
- Customize trade programs for Horeca’s reality
- Leverage programs developed by Brand teams
- Increase levels of Horeca trade support and loyalty by enhancing understanding of the Horeca trading environment and establishing close working relations with the Horeca trade
- Coordinate implementation of brand and trade programs in Horeca outlets
- Manage an efficient and effective Horeca team through on-job training, motivation and staff development in order to deliver brand and trade programs that are superior to the competition in this channel
- Ensure that Horeca team and Horeca trade partners are well-trained
- Minimize commercial risks in the Horeca channel
- Manage the productivity & cost optimization of the Horeca channel (trade spend effectiveness)
- Develop credit risk directives for Horeca accounts
- Manage equipment and material, to ensure the maximization of asset usage
- Champion innovation in development of trade programs in order to ensure competitive advantage in the Horeca channel
- Ensure that Horeca team captures innovative ideas from customers and consumers.

**Requirements**:

- Bachelor's degree in Business administration or related major
- Minimum 5 years’ experience in Horeca sales (Preferable to traditional trade in FMCG industries).
- Experience in sales planning in channel for Retails/Ecommerce/FMCG industry is a plus
- Able to design & run sales forcasting in collab with internal functions
- Strong planning & sales project managment skills
- Good communication both in English and Vietnamese
- Be able to work at all levels team players, and detail-oriented.

**Salary**: 55,000,000₫ - 65,000,000₫ per month



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