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Digital Marketing Executive

5 months ago

Ho Chi Minh City, Vietnam Homebase Full time

**Company Description**:
Homebase (YC W21) is a real estate technology company from Singapore that aims to solve one of the biggest socio-economic problems of our generation: Homeownership.

Our obsession with executional excellence, asymmetric access to international capital, and relentless, world-class talents are our unfair advantages that made us the most valuable proptech in Vietnam within a mere span of just 3+ years.

We are backed by leading global investors, such as Y Combinator, VinaCapital, Goodwater Capital, Ace & Co., and Antler; and are advised by founders and senior executives from some of the world’s largest and most successful tech companies, such as Alibaba, PropertyGuru, Opendoor, and Divvy Homes.

We are currently experiencing an extremely exciting time. We’ve recently announced our **$30 million** fundraise from leading global investors making us one of Southeast Asia’s most valuable real estate technology startup. We’ve seen increased recognition by international press including VNExpress, Forbes, and Vietcetera of the impact that Homebase is making across millions of lives. This year, we plan to launch new product lines and your joining would coincide with these exciting developments.

Homebase’s team hails from prestigious international organizations, such as Harvard, MIT, McKinsey, Goldman Sachs, etc. We believe in hiring only top talents and historically accept only ~1% of all applicants. As a company, we are forward-looking and embrace diversity.
- Manage budgets and lead target campaigns across all digital channels
- Develop & optimize acquisition campaigns on digital channels including Search, Display, Mobile, and Social to drive strong return on investment and efficient CAC
- Identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
- Coordinate regular deep dives into the acquisition performance, build report models, and analyze the performance of advertising campaigns
- Collaborate with cross-functional teams and stakeholders to ensure acquisition goals are met;
- Develop, build, and run A/B tests across landing pages

**Our Requirements**:

- Based in HCMC
- Bachelor's or Master's Degree from a top-tier local or international university with good academic standing (outstanding fresh graduate is welcome)
- Proven experience in data analyzing, campaign planning and paid advertising (Facebook Ads, Google Ads, etc) on digital channels
- Competent in writing direct-response copy
- Professional proficiency in Vietnamese and conversant in English
- ** W**in with integrity**:_We are honest, principled, and fair in all that we do_
- ** E**xpect to be champions**:_We are here to win big. We are ambitious and push the boundaries of what's possible. We welcome challenges and possess a "can do" spirit_
- ** A**ll-in**:_We understand that most startups fail; therefore, to beat the odds, we go "all-in" and leave no room for half-heartedness_
- ** R**adical transparency**:_We strive for truth as embracing reality helps us win. We are not afraid to be honest, have difficult conversations, and engage in thoughtful disagreements in search for better answers_
- ** E**xcellence pursued relentlessly**:_We relentlessly pursue excellence, holding ourselves to extremely high standards. We seek continuous growth by setting the bar higher each time we make progress_
- ** H**old the long-term view**:_We always act in the long term interest of the company, forgoing short-term gains and short cuts_
- ** O**wn your success**:_We embrace an ownership mindset and are accountable for the outcomes we deliver. We lead by example and demonstrate unwavering dedication, commitment, and proactiveness in building towards our collective success_
- ** M**eritocracy**:_We strive to build a culture of meritocracy where rewards are commensurate with ability and contribution_
- ** E**nduring discipline**:_We consistently think and act in disciplined ways, including financially. We are frugal and spend wisely. We believe that discipline equals freedom_
- ** B**ias for action**:_We move fast and take bold action. We know that while opportunity is fleeting, most decisions can be reversed if the outcome isn't as expected_
- ** A**chieve more together**:_We direct our collective energy to achieve extraordinary results as we believe that "the whole is greater than the sum of the parts_
- ** S**erve customers hết sức**:_We obsess over serving our customers to the absolute best of our abilities (Vietnamese: hết sức). We always seek to identify our clients' unique needs, cultivate authentic relationships, and deliver innovative solutions that best address these needs_
- ** E**levate society**:_We want our work to make positive impacts on society and touch millions of lives. With every action we take, we hope to build towards a better future for generations to come_