Digital Marketing Executive

7 months ago

Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**Summary**:
Supporting Digital Marketing Manager to drive Digital Marketing implementation.

Contributing into the Digital Transformation roadmap.
- Reporting directly to: Digital Marketing Manager
- High frequency of interaction: Brand teams, Cross Function Teams and external Partners
- Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city.

**Core job responsibilities**:
**Main responsibilities**:

- Manage all operational tasks for digital marketing campaigns together with respective internal and external partners
- Deliver digital specific Marketing support across all online channels including development and maintenance of owned media: websites (SEO), social fanpages/ channels
- Understand our key target customer segments and use as a basis for this digital marketing activity
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
- Assist to improve the digital presence of the company in accordance with market trend
- Research competitors’ marketing methods & develop appropriate responses
- Collaborate cross-functional execution team and external partners to deliver the best performance
- Attend industry events/ conference when needed

**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**

**Work Experience**:
**Industry **& Position **experiences**：**
- Familiar with nutrition and FMCG industry marketing is a plus
- Experienced in understanding target audience insights in purchse making decision and media media behaviors and devising digital thematic and conversion-driven campaigns
- Experienced in using digital media platforms (Google Adwords, Facebook Business, Google Analytics, Socialbakers, SimilarWeb)
- Demonstrable experience in developing and maintaining owned media: website, Facebook/ Instagram fanpage, Youtube channel, SIS on ecommerce
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Core Skill Requirement**:
**Language Skills**: English proficient

**Computer Skills**:able to utilize computer programs: Microsoft Office

**Analytical abilities** and data-driven thinking**

**Digital marketing execution**: digital marketing platform understanding, digital campaign optimization

**Core Trait/Behavior Requirement**:

- Good interpersonal and communication skills
- Self-starter, aggressive for constant improvements
- Capable of timely and fast, accurate deliverables
- Strong at adaptability and cross functional team collaboration
- Strong self-driving and self-promotion

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