Marketing Manager
2 weeks ago
Develop and manage the marketing budget, including allocation of funds across various marketing channels and initiatives.
- Create marketing materials and collateral to support physician outreach efforts and promote clinic services to the medical community.
- Monitor marketing spend and ROI to ensure efficient use of resources and optimize marketing performance.
- Work closely with internal departments, such as patient services, scheduling, billing, and IT, to ensure seamless integration and coordination of marketing efforts with clinic operations.
- Ensure consistency and alignment of brand messaging, visual identity, and tone across all marketing channels and materials.
- Manage the clinic&039;s brand reputation and perception in the community through proactive communication and reputation management strategies.
- Develop engaging content and creative assets for digital channels to educate, inform, and engage prospective patients and drive traffic to the clinic&039;s website and social media platforms.
- Implement patient acquisition campaigns and promotions to attract new patients and increase patient volume.
- Develop and implement comprehensive marketing strategies to promote clinic services, enhance brand awareness, and drive patient acquisition and retention.
- Collaborate with clinic leadership to define marketing objectives, target patient demographics, and key performance indicators (KPIs) aligned with business goals.
- Prepare regular reports and presentations to communicate marketing results, insights, and recommendations to clinic leadership and stakeholders.
- Develop and execute physician liaison programs to foster relationships with referring physicians and medical professionals.
- Stay informed about changes in healthcare regulations and guidelines related to healthcare marketing and advertising.
- Establish partnerships with community organizations, schools, businesses, and other stakeholders to support health education and wellness initiatives.
- Track and analyze marketing performance metrics, including website traffic, lead generation, patient inquiries, appointment bookings, and return on investment (ROI).
- Develop patient retention programs and initiatives to enhance patient satisfaction, loyalty, and lifetime value.
- Utilize patient feedback and satisfaction data to identify areas for improvement and implement strategies to address patient concerns and enhance the patient experience.
- Plan and execute community outreach initiatives, health fairs, and events to raise awareness of clinic services and engage with local residents.
- Collaborate with clinic staff, physicians, administrative teams, and external partners to align marketing initiatives with clinic operations and patient care objectives.
- Ensure all marketing activities and materials comply with healthcare regulations, patient privacy laws (HIPAA), and ethical standards.
**Yêu cầu công việc**:
- Passion for healthcare and commitment to promoting patient wellness and satisfaction.
- Bachelor&039;s degree in Marketing, Business Administration, Healthcare Administration, or related field; Master&039;s degree preferred.
- Excellent communication, interpersonal, and project management skills.
- Strong understanding of healthcare marketing principles, regulations, and compliance requirements.
- Ability to work independently, prioritize tasks, and manage multiple projects in a fast
- paced environment.- 5+ years of experience in marketing roles, with at least 2 years in healthcare marketing or related industry.
**Quyền lợi**:
Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm, CLB thể thao
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