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[hcm] Game Product Marketing
3 weeks ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
- Conduct market research, benchmarking, and consumer studies to identify the game’s target audience and define its positioning, marketing pillars, and USP
- Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, LiveOps, UA, Social & PR )
- Manage promotional assets creation for your game (video ads, screenshots, store descriptions )
- Collaborate with the user acquisition team to optimize the advertising campaign targeting and assets
- Analyze the performances of your marketing campaigns and report to the head of portfolio & Head of Growth
- Participate in game development by making recommendations to improve user experience, engagement, retention, and shareability, and to better integrate in-game promotional events and marketing mechanisms
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Equipped with a PC or laptop.
- Competitive salary based on interview results.
- Bonus based on individual/team performance.
- Opportunity to own what do you from start to finish.
- Opportunity to be guided and work with professionals in the industry.
- Join our young, multi-national and multi-cultural team of talents.
**Yêu cầu bằng cấp (tối thiểu)**: Chứng chỉ chuyên ngành
**Yêu cầu công việc**:
- 2+ years in consumer marketing, ideally in online entertainment or sports/fitness products
- Knowledge and passion for video games or strong interests in basketball or fitness activities
- A creative spirit capable of creating innovative marketing programs that are result-oriented
- Strong leadership skills
- Talented communicator with an excellent grasp of the English language
- Ability to work with a wide range of profiles (business, game design, UA, etc.)
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: CNTT - Phần Mềm,Digital Marketing,Media Planning,Quảng Cáo/Marketing,Social Marketing
Chứng chỉ chuyên ngành
2 - 4 năm
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