Group Director of Marketing

3 days ago


Ho Chi Minh City, Vietnam MGX.jobs Full time

**We are recruiting for an experienced Group Marketing Director to join a larger 5-Star hotel and resort company in Southeast Asia.**

Managing the marketing activities for a number of hotels and resorts, you will be the integral part of the success of the company.

**Reporting to the COO, this role will be responsible for**:

- **Effectively coordinate and implement marketing activities to achieve set goals and objectives**:

- **Support the marketing team in their day-to-day tasks**:

- **Implementation of websites content**:

- **Plan and execute a marketing strategy for the organisation and for new and existing products or services**:

- **Oversee the implementation of the marketing strategy**:

- **Develop a brand strategy**:

- **Set and administer an annual marketing budget**:

- **Devise EDM plan to promote hotel and outlets, review google analytics to ensure KPI’s are being met**:

- **Guide the day-to-day activities of the marketing team**:

- **Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary**:

- **Development of social media calendar and strategy**:

- **Manage and measure marketing campaign costs**:

- **Report on the effectiveness of marketing campaigns using pre-determined KPIs**:

- **Utilise data for marketing campaigns, interrogating the organisation’s databases and external data**:

- **Conduct market research studies**:

- **Negotiate with media agencies and secure agreements on the production of promotional materials**:

- **Liaises with the COO on relevant marketing projects & campaigns as necessary**

**About you**:
Prior postings as VP, group or regional marketing experts

5-star hotel background

Previous experience in digital marketing

Able to work independently and under pressure

High skills in website animation and deliverables

Professional presentation skills

Results-driven and eager to improve the marketing and branding performance of the entities

Strong understanding of and use of English and English grammar

**Salary**: From 3,300,000,000₫ per year

**Experience**:

- 5 years as VP, Group or Regional Marketing background (required)
- 5 years Southeast Asian experiences (required)


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